Russell is an employer looking to establish a business in the area. He is looking for current wage rates, a list of similar employers located in the area and some general information on the local economy.

Russell needs LMI to help him:

• Get an idea of the current wages for the specific occupations that he would employ.
• Gain an appreciation of the existing competition in the area.
• Determine the employment potential for the occupations that he would employ (is there a surplus or a shortage of skilled workers?).

Russell may well have questions or concerns. He can contact the appropriate Sector Skills Council, professional association or relevant local authority his business for more detailed information and support.

He may even contact you for advice on employment legislation or how to advertise for, select and train staff. Are you equipped to help? Can you access employer networks of interest to a prospective employer?