Luminita Olteanu
![Photo of Luminita Olteanu](../luminita_olteanu.jpg)
Assistant Professor
Intellectual Property
School of Law
S2.06, Social Sciences Building
University of Warwick
Coventry CV4 7AL
United Kingdom
024 765 74553
My research interests lie at the intersection of law and society, particularly focusing on the intricate connections between legal norms, technology, consumer behaviour, and brand dynamics. My doctoral work delved into the impact of new technologies and consumer practices on trademark law, highlighting discrepancies between legal presumptions and real-world market dynamics. My ongoing research projects examine the initiatives behind trademark dilution litigation, the influence of commercial messages on body image dissatisfaction, and explore moral justifications for judicial decisions in cases involving junior brands emulating established ones