Frames in Production: Actors, Networks, Diffusion

Project overview

Political issues are rarely presented objectively. Instead, they are ‘framed’, that is, certain aspects highlighted and others de-emphasised, in order to influence how voters think about the issue. Existing research has focused on what makes a frame persuasive. This new study will take a step back and explore where frames come from, who chooses them, and how they circulate among political actors. The ambitious project will look at the emergence of frames in five areas of political debate: international trade, immigration, the environment, global health and transparency. This will enable the study to make comparisons between countries and themes.