State of Sales Survey
An annual survey examining the experiences, challenges and priorities of people working in UK sales.
About the surveyState of Sales
Sales Excellence Hub | State of Sales
Understanding the UK sales profession
State of Sales is the Sales Excellence Hub's annual research programme on the UK sales profession. Through a survey, conference and published reports, it examines the issues facing sales professionals and organisations.
Survey, conference and reports
State of Sales Conference
Researchers, sales leaders and practitioners come together to discuss the findings and issues facing the profession.
About the conferenceState of Sales Reports
Published findings from the annual research, including the main challenges and implications for sales organisations.
View the reportsCurrent programme
UK State of Sales 2026
Help build the evidence on the UK sales profession through our annual survey and join the discussion at the State of Sales Conference 2026.
Conference expressions of interest are open. Attendance is subject to confirmation.
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