State of Sales Survey
Sales Excellence Hub | State of Sales Survey
An annual survey of UK sales
The State of Sales Survey asks people working in sales across the UK about their roles, organisations and the challenges they face.
Conducted annually, the survey helps us understand how the profession is changing. Its findings inform our published reports and discussions at the State of Sales Conference.
Research topics
The survey covers six broad areas of sales. Specific questions may change between years to reflect emerging issues.
Organisational context
Performance and leadership
Talent and capability
Technology and AI
Rewards and incentives
Current survey
UK State of Sales Survey 2026
Share your experience of working in sales and contribute to our 2026 research. The survey is open to sales professionals, managers and senior commercial leaders across the UK.
Anonymous · Approximately 15 minutes
Scan the QR code to complete the survey on another device.
Previous survey findings
Explore findings from earlier State of Sales research in our published reports.