Connecting sales research with professional practice
The Sales Excellence Hub brings together academic research, practitioner experience and professional partnerships to strengthen sales practice and the evidence base for the profession.
01 Academic leadership
02 Research-to-practice insight
03 Professional partnership
Academic leadership
Meet the Sales Excellence Hub team
The Hub is led by Warwick Business School researchers whose work examines sales leadership, performance, technology and the changing organisation of professional selling.
Professor Nick Lee
Professor of Marketing | Co-Founder, Sales Excellence Hub
Nick Lee is a leading researcher in sales force management and sales leadership. His work connects academic research with the practical challenges facing sales organisations and professionals.
Associate Professor of Marketing | Co-Founder, Sales Excellence Hub
Roland Kassemeier researches digital sales transformation, omnichannel selling and sales incentives. His work develops rigorous and practical insight for sales leaders and organisations.
The Hub works with professional and technical partners to connect academic evidence with current priorities in sales leadership, capability development, incentive design and commercial practice.
Professional partner
Institute of Sales Professionals
Supporting the development, recognition and professionalisation of salespeople and sales leadership.
Supporting the Hub’s work on technology-enabled sales performance, incentive design and the development of revenue models aligned with ongoing customer value.