2024 report
State of Sales Report 2024
The 2024 report examines the condition of the UK sales profession and the challenges facing sales organisations, including priorities for improving sales practice.
Access the 2024 report →State of Sales Reports
Sales Excellence Hub | State of Sales Reports
Research findings on UK sales
Our State of Sales Reports present findings from the annual survey and discussions with sales professionals and leaders. Each report examines the challenges facing the UK sales profession and their implications for sales organisations.
Latest report
State of Sales Report 2025
The 2025 report examines the profession, with a particular focus on artificial intelligence, talent and incentives.
Access the 2025 report →Previous reports
Explore findings from earlier years of the State of Sales programme.