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Why ROI is more important than ever

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Over the last two years, the team at Warwick Conferences has been committed to understanding the way we analyse L&D. In 2019, we launched a survey to directors across HR, L&D and Finance to understand what drives them and their decisions. The results showed that more was needed to support businesses looking to analyse their L&D programmes.

Released as part of our 2020 report – The ROI Conundrum – the results found:

  • One in five said the same programme was run year-on-year, regardless of the feedback they received.
  • 33% claimed that complexity was the main barrier when calculating ROI.
  • 44% of L&D directors we surveyed expressed concern that calculating ROI could reveal programmes are unsuccessful, forcing a change of structure.

As you can imagine, we were quite surprised with some of these statistics. It’s important to note that we received these survey results before the pandemic broke, but their significance is arguably greater now. From speaking to many people within the L&D industry, it is clear that there is more scrutiny than ever before on proving the impact of a programme. Yet, our initial survey results showed clear limitations – and even reluctance to some extent – to understanding ROI.

Over the last 18 months, we have been working with the globally renowned ROI Institute to produce a world-first tool. It has been designed with one goal in mind: to help give L&D programmers a clearer understanding as to what makes a training programme successful. The team at ROI Institute has used its decades of experience to analyse thousands of ROI studies to determine what factors make the most impact on delivering a positive return.

Eight multiple-choice questions have been developed by ROI Institute which determine the level of senior involvement, staff engagement and analysis that is put into a training programme. Upon answering, users will then receive an estimated ROI, both as a monetary figure and a percentage. Even more crucially, in my opinion, is that the results offer guidance of where a programme needs improving (if at all).

We hope that users find this tool as useful as we do, and that it can play an important role in the future of your programmes. I’m also happy to run through the L&D Barometer with you, if you would like to understand it further. If you drop me a message, I’d be more than happy to arrange a quick call to demonstrate the L&D Barometer.

Improve your ROI

Measure the impact of your learning and development (L&D) programmes.

Discover the L&D Barometer

Catherine GreenhillCatherine Greenhill

Catherine specialises in the financial, legal and pharmaceutical industries. With over 30 years of experience in conference and events and business development, she is passionate about forming new and valuable relationships, and connecting clients to the solution that generates the best results for them.

Catherine dot Greenhill at warwick dot ac dot uk

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