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Salma Elrouby

Salma Elrouby

Contact details

Email: Salma dot Elrouby at warwick dot ac dot uk


Current PhD student


Salma completed her BA in Architectural Engineering at the American University in Cairo in 2016. She then carried out a two-year research project on the urban and architectural discourse of corporate Architecture in Cairo. In 2020 she graduated from an MSc Management in Built Environment at Delft University of Technology where, using mixed methods of computer programming, data harvesting, analytics and spatial correlation analysis, her year-long extended thesis focused on ‘Potential Economies; using big data to analyse urban competitiveness of metropolitan regions in emerging economies.' Salma is a fully-qualified urbanist with six years of experience in design, research, academia and data science. Her work experience spans architecture and urban planning, policy analysis, urban economics, real estate finance, financial markets and the use of data science for urban data analysis.

Academic background


Jon Coaffee- Professor- Department of Politics & International Studies

Greg McInerny- Assistant Professor- Centre for Interdisciplinary Methodologies

Research overview

Salma's research will examine systems of digital analysis of the socio-economic resilience of post-pandemic cities using spatial media. Salma sees herself as the link that ties big data professionals, with NGOs and urban research centres, to reach out to politicians, and urban and digital policy makers. She aspires to leading the way for mediators who can speak urbanism, technology, economics and policy.

Research interests

  • Urban Resilience
  • Spatial Data
  • Spatial Media
  • Spatial Analysis
  • Big Data



  • 2019-2020 Department of Urbanism- Delft University of Technology
  • 2015- 2018 Department of Architecture- The American University in Cairo

Funding and awards

Committee memberships and non-academic roles

  • SSLC- Department of Global Sustainable Development