Salma Elrouby
Current PhD Researcher
Biography
Salma completed her BA in Architectural Engineering at the American University in Cairo in 2016. She then carried out a two-year research project on the urban and architectural discourse of corporate Architecture in Cairo. In 2020 she graduated from an MSc Management in Built Environment at Delft University of Technology. In her thesis, using mixed methods of data harvesting, analytics and spatial correlation analysis, she mapped the ‘Potential Economies; to analyse urban competitiveness of metropolitan regions in emerging economies.' Salma is a multidisciplinary urbanist with six years of experience in design, research, academia and analysis. Her work experience spans architecture and urban planning, policy analysis, urban economics, real estate finance, and the use of data science for spatial analysis.
Academic background
- PhD Global Sustainable Development - University of Warwick- United Kingdom [2022- Present]
- MSc Management in the Built Environment- Delft University of Technology- Netherlands [2018-2020]
- BSc Architecture- The American University in Cairo- Egypt [2011-2016]
Supervisors
Jon Coaffee- Professor- Department of Politics & International Studies
Greg McInerny- Assistant Professor- Centre for Interdisciplinary Methodologies
Research overview
Building on the interdisciplinary studies of Digital Geography, Digital Urbanism, Spatial Analysis, and Spatial Theory, my research aims to understand the limitations and potentials of spatial representation in the open spatial and locative technologies. As a case study of spatial analysis through crisis, I am examining the extensive use of geographical and spatial analyses through the pandemic and post pandemic city. My research explores how space and urban form are represented in spatial analysis, as a base for urban socio-economic, political, health, demographic, etc., indicators to visualize spatial correlation and mobilize action and policy recommendations.
Research interests
- Digital Geography
- Digital Urbanism
- Post Pandemic City
- Spatial Media
- Spatial Analysis
- Spatial Theory
Projects
- 2016-2018 The Image of Corporate Egypt- NextArch Lab
Teaching
- 2019-2020 Department of Urbanism- Delft University of Technology
- 2015- 2018 Department of Architecture- The American University in Cairo
Funding and awards
- 2021-2026 Leverhulme Trust Doctoral Scholarship
- 2018-2020 Justus & Louise van Effen Excellence Scholarship
- 2011-2016 Merit Scholarship
Committee memberships and non-academic roles
- SSLC- Department of Global Sustainable Development