Salma Elrouby
Current PhD student
Biography
Salma completed her BA in Architectural Engineering at the American University in Cairo in 2016. She then carried out a two-year research project on the urban and architectural discourse of corporate Architecture in Cairo. In 2020 she graduated from an MSc Management in Built Environment at Delft University of Technology where, using mixed methods of computer programming, data harvesting, analytics and spatial correlation analysis, her year-long extended thesis focused on ‘Potential Economies; using big data to analyse urban competitiveness of metropolitan regions in emerging economies.' Salma is a fully-qualified urbanist with six years of experience in design, research, academia and data science. Her work experience spans architecture and urban planning, policy analysis, urban economics, real estate finance, financial markets and the use of data science for urban data analysis.
Academic background
- PhD Global Sustainable Development - University of Warwick- United Kingdom [2022- Present]
- MSc Management in the Built Environment- Delft University of Technology- Netherlands [2018-2020]
- BSc Architectural Engineering- The American University in Cairo- Egypt [2011-2016]
Supervisors
Jon Coaffee- Professor- Department of Politics & International Studies
Greg McInerny- Assistant Professor- Centre for Interdisciplinary Methodologies
Research overview
Salma's research will examine systems of digital analysis of the socio-economic resilience of post-pandemic cities using spatial media. Salma sees herself as the link that ties big data professionals, with NGOs and urban research centres, to reach out to politicians, and urban and digital policy makers. She aspires to leading the way for mediators who can speak urbanism, technology, economics and policy.
Research interests
- Urban Resilience
- Spatial Data
- Spatial Media
- Spatial Analysis
- Big Data
Projects
- 2016-2018 The Image of Corporate Egypt- NextArch Lab
Teaching
- 2019-2020 Department of Urbanism- Delft University of Technology
- 2015- 2018 Department of Architecture- The American University in Cairo
Funding and awards
- 2021-2026 Leverhulme Trust Doctoral Scholarship
- 2018-2020 Justus & Louise van Effen Excellence Scholarship
- 2011-2016 Merit Scholarship
Committee memberships and non-academic roles
- SSLC- Department of Global Sustainable Development