Dr Feng Mao attended the GlobalGoals2024 conference, held in Utrecht, the Netherlands, from 28 to 30 August 2024. The conference provided a platform for discussing and debating the future of the United Nations Sustainable Development Goals (SDGs). During the conference, Dr Mao delivered a talk on the potential of serious games in supporting the achievement of the SDGs. While serious games can help address individual goals, we should leverage the power of games to explore alternative mechanisms and innovative approaches that drive meaningful transformations in SDG implementation and governance beyond 2030. By capitalising on their strengths in promoting participation, co-creation, envisioning, and social simulation, serious games offer a promising opportunity to play a critical role in advancing these global goals.