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Algorithmic Management in the Platform Economy

David Stark and Ivana Pais, "Algorithmic Management in the Platform Economy," Sociologica, 2021, 14(3):47-72. 

Abstract. The platform model is a distinctive organizational form: Whereas actors in markets contract, hierarchies command, and networks collaborate, platforms co-opt assets, resources, and activities that are on the platform but not in the firm. Platforms have rules, but they are not bureaucratic; rankings but not ranks; and accounts but no accountability. The twisted feedback loops of algorithmic management represent a peculiar kind of cybernetic control
because, at each fold, accountability can be deflected and denied. Its power asymmetries at the organizational level are related to coalitions at the regulatory level in which platform owners/investors are in alliance with platform