Research Interests: Branding, Food, Sociology of Consumption, Consumer Culture.
Both of my MA and BA were in Advertising, respectively in Jinan University and Northeast Normal University in China. I also studied Journalism at the National Taiwan University as a visiting research student. So my previous research is about marketing, consumption, new media and journalism.
Now my research focuses on how branding is changing everyday life in China, in particular, though examining meat practices.