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M-Pesa Design Study

Julian Rocke

Julian Rocke began studying International Management at the University of Warwick in 2017. Following a year abroad he studied An Introduction to Design Thinking Theory and Practice (IL129) in his fourth year.

About the Project

As one of his three design studies completed for this module, Rocke's M-Pesa design study covers what made mobile banking provider M-Pesa the Kenyan population's choice for transfers totalling a quarter of the country's GDP every month.