EC326: Industrial Economics 2: Strategy & Planning

Andrew Harkins
Module Leader
Damiano Turchet
Module Lecturer

15 CATS - Department of Economics

Summer Module

Spring Module

Principal Aims

EC326-15 Industrial Economics 2: Strategy & Planning

Principal Learning Outcomes

Subject knowledge and understanding:...demonstrate knowledge and understanding of how to formulate, model and analyse issues in industrial organisation. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Subject knowledge and understanding:...demonstrate knowledge and understanding of advanced industrial organisation theory and modelling. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Subject knowledge and understanding:...demonstrate knowledge and understanding of Economic Principles and core concepts and methods in micro and macroeconomics. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Subject knowledge and understanding:...demonstrate knowledge and understanding of research issues and familiarity with contemporary empirical debates and latest research in industrial economics. Understanding of how to approach an economic problem from the perspective of a contemporary researcher in economics. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Cognitive skills:...demonstrate capacity of analytical thinking, reasoning and application. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Cognitive skills:...demonstrate capacity of critical, creative and strategic thinking. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Cognitive skills:...demonstrate capacity of abstraction and problem solving. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Cognitive skills:...demonstrate capacity of applying critical analysis to the topics of the module, formulating concepts and hypotheses, and showing how they are tested in relevant literature. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent study. The summative assessment methods that measure the achievement of this learning outcome are: Exam.

Syllabus

This module studies various ways in which firms strategically interact in markets. The main topics may include:

• Multi-Market Monopoly. Learning-by-doing, good will and introductory offers, externalities between markets (e.g., use in home market of software raises value in office markets, piracy.

• Dynamic competition of the monopolist against himself (e.g., durable goods monopoly, quality provision).

• Product Differentiation and Advertising.

• Network effects and Two sided Platforms

• Entry deterrence, Accommodation and Exit

• Applications of Behavioural Economics to Industrial Organization

• Information and Reputation in Markets

However, the module leader may add additional topics and sub-topics within the scope set out by the aims and learning outcomes of the module and subject to the approval of the department.

Context

Optional Module

Y603 - Year 4, Y602 - Year 3, V7MG - Year 4, LV16 - Year 4, V7ML - Year 3, LM1D (LLD2) - Year 3, V7MM - Year 4, L1P5 - Year 1, L1PA - Year 1, GL11 - Year 3, GL12 - Year 4, V7ML - Year 4, LM1D (LLD2) - Year 4, L1CA - Year 3, L1CA - Year 4

Pre or Co-requisites

Any of:

EC202-30 Microeconomics 2 OR

EC204-30 Economics 2 OR

EC238-15 Economics 2: Microeconomics

EC231 and EC208 are recommended though not a formal pre-requisite. For those without EC231 or EC208, it is recommended that material covered in the EC208 and EC231 syllabus is the basis for private study during the summer vacation.

Summary:

Modules: EC202-30 or EC204-30 or EC238-15

Assessment

Assessment Method: Examination (100%)
Coursework Details: Examination (100%)
Exam Timing: Summer

Exam Rubric

Time Allowed: 2 Hours

Read all instructions carefully - and read through the entire paper at least once before you start entering your answers.

There are TWO sections in this paper. Answer BOTH questions in Section A (30 marks each) and ONE question in Section B (40 marks).

Answer each whole question in a separate booklet.

Approved scientific (non-graphical) pocket calculators are allowed.

You should not submit answers to more than the required number of questions. If you do, we will mark the questions in the order that they appear, up to the required number of questions in each section.

Previous exam papers can be found in the University’s past papers archive. Please note that previous exam papers may not have operated under the same exam rubric or assessment weightings as those for the current academic year. The content of past papers may also be different.