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EC326: Industrial Economics 2: Strategy & Planning

  • Andrew Harkins

    Module Leader
15 CATS - Department of Economics
Spring Module

Principal Aims

EC326-15 Industrial Economics 2: Strategy & Planning

Principal Learning Outcomes

Subject knowledge and understanding:Demonstrate knowledge and understanding of: Research issues: Familiarity with contemporary empirical debates and latest research in industrial economics. Understanding of how to approach an economic problem from the perspective of a contemporary researcher in economics.The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent studyThe summative assessment methods that measure the achievement of this learning outcome are: Exam

Subject knowledge and understanding:Demonstrate knowledge and understanding of: Advanced industrial organisation theory and modelling.The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent studyThe summative assessment methods that measure the achievement of this learning outcome are: Exam

Subject knowledge and understanding:Demonstrate knowledge and understanding of: Economic Principles: Knowledge and understanding of core concepts and methods in micro and macroeconomics.The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent studyThe summative assessment methods that measure the achievement of this learning outcome are: Exam

Subject knowledge and understanding:Demonstrate knowledge and understanding of:How to formulate, model and analyse issues in industrial organisation.The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent studyThe summative assessment methods that measure the achievement of this learning outcome are: Exam

Cognitive skills:Demonstrate capacity of: Analytical thinking, reasoning and application. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent studyThe summative assessment methods that measure the achievement of this learning outcome are: Exam

Cognitive skills:Demonstrate capacity of: Critical, creative and strategic thinkingThe teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent studyThe summative assessment methods that measure the achievement of this learning outcome are: Exam

Cognitive skills:Demonstrate capacity of: Abstraction and Problem solving. The teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent studyThe summative assessment methods that measure the achievement of this learning outcome are: Exam

Cognitive skills:Demonstrate capacity of: Applying critical analysis to the topics of the module, formulating concepts and hypotheses, and showing how they are tested in relevant literatureThe teaching and learning methods that enable students to achieve this learning outcome are: Lectures, guided reading and independent studyThe summative assessment methods that measure the achievement of this learning outcome are: Exam

Syllabus

This module studies various ways in which firms strategically interact in markets. The main topics may include:

• Multi-Market Monopoly. Learning-by-doing, good will and introductory offers, externalities between markets (e.g., use in home market of software raises value in office markets, piracy.

• Dynamic competition of the monopolist against himself (e.g., durable goods monopoly, quality provision).

• Product Differentiation and Advertising.

• The strategic choice of managerial incentives.

• Network effects and Two sided Platforms

• Entry deterrence, Accommodation and Exit

• Behavioural Industrial Organization

• Information and Reputation in Markets

However, the module leader may add additional topics and sub-topics within the scope set out by the aims and learning outcomes of the module and subject to the approval of the department.

Context

Core Module
L112 - Year 3, L117 - Year 4, L116 - Year 3, L114 - Year 4
Optional Module
Y603 - Year 4, Y602 - Year 3, V7MG - Year 4, LV16 - Year 4, L100 - Year 3, V7ML - Year 3, V7MS - Year 4, V7MB - Year 3, LM1D (LLD2) - Year 3, LM1H - Year 3, L103 - Year 4, V7MD - Year 3, V7ME - Year 3, LM1H - Year 4, V7MM - Year 4, V7MR - Year 4, V7MR - Year 3, V7MH - Year 4, L1P5 - Year 1, L1PA - Year 1, V7MJ - Year 4, V7MP - Year 3, V7MQ - Year 4, LV13 - Year 3, V7MC - Year 3, V7MF - Year 3, GL11 - Year 3, GL12 - Year 4, V7MI - Year 4
Pre or Co-requisites
EC202 (with EC208 and EC231 desirable) or EC204 (with EC208 and EC231 desirable). Modules: EC202-30 or EC204-30
Part-year Availability for Visiting Students
Not available on a part-year basis

Assessment

Assessment Method
Coursework (100%)
Coursework Details
2 hour examination (Summer) (100%)
Exam Timing
N/A

Exam Rubric

NOTE: New exam rubric in 19/20 - Past papers may follow a different format.

Time Allowed: 2 hours

Answer BOTH questions in Section A (30 marks each) and answer ONE question in Section B (40 marks). Answer Section A questions in one booklet and Section B questions in a separate booklet.

Approved pocket calculators are allowed.

Read carefully the instructions on the answer book provided and make sure that the particulars required are entered on each answer book.

Previous exam papers can be found in the University’s past papers archive. Please note that previous exam papers may not have operated under the same exam rubric or assessment weightings as those for the current academic year. The content of past papers may also be different.

Reading Lists