DR@W
DR@W
Decision Research at Warwick (DR@W) is an interdisciplinary initiative which focuses on behavioural and experimental research of decision making.
Formed in January 2010, DR@W brings together researchers and students from Economics, Psychology, Statistics, Warwick Mathematics Institute, Warwick Manufacturing Group and Warwick Business School that are interested in current developments in the area of experimental and behavioural research.
The Department of Economics have created and manage a large computer laboratory for use with experiments.
Visit the Decision Research at Warwick website for further details.
DR@W Forum - Eric Johnson (Columbia Business School)
Some behavioral research aims to affect policy and management practice with quickly applied insights. To do this, research findings should generalize from the settings of the original study to applications. However, research results reflect both the manipulation of interest as well as a myriad of unobserved sources of heterogeneity. To generalize, we need to understand this heterogeneity. We re-analyze existing data and simulations to propose a toolbox to help researchers leverage heterogeneity in the service of generalization. The five tools that consumer researchers might use to increase the generalizability of their findings are: 1) Measure proximal moderators that describe respondents' interaction with the setting. 2) Exploit purposive variation to increase variation on relevant moderators and settings. 3) Measure manipulation intensity and measurement error. 4) Use survey para-data to estimate moderators. 5) Harness proximal moderators and purposive variation to generalize effect sizes. We suggest that our toolbox can help advance our field towards higher practical impact by moving beyond understanding what works, to understanding what works when, where and why.