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IERG are pleased to announce a successful bid made to H2020 for their PRISMA initiative. PRISMA addresses risks and public concerns raised by new transformative technologies. Responsible Research Innovation (RRI) is a methodology for the introduction of these technologies by developers. Actors from industry, research and civil society will jointly define, test out, evaluate, improve and, disseminate a roadmap for implementing RRI in industry. Through a number of RRI pilots, PRISMA will demonstrate how industry and societal actors can work together productively. Warwick Manufacturing Group projects in automated cars, the internet of things and new manufacturing materials will be the focus of collaborations with IERG. IERG is developing an “embedded ethicist” role in these new projects. This involves continuous discussion of ethical and societal issues raised by technologies as they are being developed. It adds an intensive consultation method to telephone advisory methods pioneered by IERG in the FP7 security project SURVEILLE. PRISMA is one of many collaborations between Warwick’s IERG and Warwick Manufacturing Group, and develops the IERG’s track record of crossing the boundary between social sciences and STEM research. PRISMA is worth over Euros 250k to PAIS.