Profession and outlook
Professional status, perceptions of sales and expectations for the future.
UK State of Sales 2026
UK State of Sales 2026
Tell us what is changing in UK sales
The annual State of Sales Survey invites sales professionals and leaders across the UK to share their experiences and the challenges they face. You can also register your interest in attending the State of Sales Conference 2026 at The Shard in London.
Conference expressions of interest do not guarantee a place.
The State of Sales in practice
Research and professional discussion
Each year, State of Sales brings researchers and sales professionals together to examine the issues facing the profession. This recording from the 2025 conference gives an example of those discussions.
The 2026 research
What the survey covers
The 2026 survey examines six areas of working in sales. These include current challenges and expectations for the future.
Performance and confidence
Organisational challenges, target performance and confidence in future sales results.
Buyer behaviour and value
Changing buying journeys and how salespeople communicate value and return on investment.
Talent and wellbeing
Skills development, recruitment, workload, stress and organisational support.
AI and data readiness
AI-assisted work, automation, agents, governance, implementation and impact.
Future skills and priorities
Capabilities and organisational priorities likely to shape the next stage of professional sales.
Take part
Share your experience
Your perspective can help build a clearer picture of the UK sales profession. Responses contribute to an aggregated evidence base that informs the Hub's research and reporting.
Who can take part?
- Sales professionals and sales managers
- Senior sales, revenue and commercial leaders
- Sales enablement and Revenue Operations professionals
- People in related sales and revenue-generating roles
Anonymous Approximately 15 minutes
Complete the survey on your phone
Scan the QR code to open the questionnaire on another device.
You can also use the survey button on this page.
Upcoming conference
State of Sales Conference 2026
The annual State of Sales Conference brings together researchers, sales leaders and practitioners to discuss evidence on the challenges and developments shaping the UK sales profession.
Expressions of interest in attending the 2026 conference are now open.
Registering your interest does not confirm a place at the conference. The Sales Excellence Hub will contact you with further information.
Conference details
Expression of interest
Now open
Attendance subject to confirmation
Date
Monday, 30 November 2026
Venue
The Shard, London
32 London Bridge Street, London SE1 9SG