Logos | The University of Warwick

The University of Warwick logo

Our master logo is the singular, consistent face of our brand.

Aside from a few exceptions, we recommend that it appears on everything we produce to maintain consistency and recognition.

Alongside the master logo, departmental logos and the Crest are also used to represent ourselves in certain circumstances.

To ensure consistency and improve brand recognition across all communications, we advise that the below guidance is followed.

Download the brand guidelines

How to use the master logo

Below you will find further information on how to ensure you're using The University of Warwick logo correctly. Please click on the images within the tabs to enlarge.

Colourways

Our master logo is available in our primary colour aubergine as well as in black and white.

We advise that the white version of our logo is only used against dark backgrounds. For the black version, we advise that it be used only against light-coloured backgrounds or when the aubergine version will not reproduce well.

Positioning

To ensure that our master logo is utilised to its full potential, we suggest placing it in one of four positions across the majority of applications:

1. Top right

2. Bottom right

3. Top left

4. Bottom left

Consider context, layout and space constraints to select the best logical option for the design. Wherever the logo is positioned, it must adhere to the basic principles of the exclusion zone.

The logo should be positioned top left on digital media such as websites and banner ads.

Exclusion zone

The exclusion zone ensures the master logo has enough clear space at all times to stand out.

It can be found by doubling the height of the ‘W’ from the wordmark as a reference for the height and width of the exclusion zone surrounding the logo.

Minimum sizes

Please use these measurements to guide the height of the logo on each of the paper sizes below:

A6 10mm high
A5 15mm high
A4 20mm high
A3 30mm high
A2 50mm high

Third party lock-up

In cases where you would like to use our logo to represent a partnership or a third-party company, we advise that logos are separated by a dividing line, using the width of the ‘W’ from our wordmark to ensure clear space as shown on the right.

The logos should appear visually balanced to indicate equal importance. A good method for achieving this is to ensure the wordmarks within each logo are of similar proportions.

If Warwick is the lead partner, the logo should be placed on the left. If a third-party is the lead partner then our logo can be placed on the right if preferred by the third-party.

The aubergine lock-up is the recommended version and should only be used on light mono backgrounds. For more information, please download the guidelines.

Monogram

The ‘W’ shape from our master logo can only be used on its own as a monogram in the following specific use cases on smaller designs with very limited space:

Website favicons
Social media profile pictures
Video lower thirds

Please visit the brand resources page to access and download our master logo. You will be required to sign in to access these files.

The Crest

Our Crest provides a mark of quality and gives a sense of our heritage, establishment and academic rigour.

To protect the legibility of the Crest, the minimum size in which it should appear is 30mm wide.

The Crest can only be used on graduation-related materials, student theses/dissertations and high-end applications such as merchandise and gifting.

It must appear in full colour on a white background (1), in black on a light background (2) or in white on a dark background (3).

It can also be reproduced using print finishing techniques such as embossing or foiling (4).

Exclusion zone

The exclusion zone ensures the Crest has enough clear space at all times to stand out. It can be found by using the width of the elephant as a reference for the height and width of the exclusion zone surrounding the Crest (1).

Minimum size

The text on the Crest should be legible where possible. As it is predominantly used on printed material, this will vary dependent on the application and the type of printing method. As a general rule, we recommend going no smaller than 40mm in width (2).

Some merchandise, such as pens, will require the Crest to be very small. All such designs should be confirmed with the Brand Team before production.

Illustrating minimum sizing for the crest

Departmental logos

Our departmental logos need to clearly signify they are part of The University of Warwick, with the department also being clearly identifiable at a glance.

We have two options dependent on usage: the stacked version (1) and the horizontal version (2). Our stacked version is the primary option, to be used where possible.

We recommend these standardised naming conventions for departments to use in order to create consistency where possible, of which there are four options:

School of…
Department of…
Centre for…
Institute of…

All new departmental logos must be created and supplied via the Brand Team to ensure a consistent format.

For more information on departmental logos, please refer to our brand guidelines at first instance.

We have two options for departmental logos

FAQs

If you have any questions, or if you can't find the logo you're looking for, please visit our FAQs page for further information.

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