The University of Warwick brand is used on a variety of official merchandise – from hoodies to gift items to sporting goods – and is seen and used not only on campus but also across the world.
On this page, you'll find guidelines for creating the University merchandise. Given the opportunities for merchandise are vast, it's important that we get our branding right. Please contact the team before commissioning any new designs for production.
We advise that The University of Warwick master logo or the Crest should be featured on all official merchandise, though they should not be used together.
Below you'll find further information on how to use the logo on merchandise. Please click on the images in each tab to enlarge.
Master logo
Here, you can see some examples use of our primary logo in aubergine with wordmark & descriptor in black (1). We advise that our master logo is only printed on white or very light grey backgrounds.
Our mono black logo (2) and mono white logo (3) can be printed on any solid colour, screen of colour, or textured or photographic background that provides sufficient contrast for the logo to appear clearly and legibly.
Departmental logos (4) can also be used on merchandise to promote individual schools, centres or services, using the same colour rules as above. Please contact the Brand Team for any queries in relation to this.
The Crest
If the Crest is decided to be used instead of our master logo on merchandise, we advise that our full colour Crest (1) should only be printed on white or very light grey backgrounds.
Our mono black Crest (2) and mono white Crest (3) can be printed on any solid colour, screen of colour, or textured or photographic background that provides sufficient contrast for the Crest to appear clearly and legibly.
Please note that merchandise does not always need to use background colours from the brand palette, but it is important that the chosen logo or the Crest always provides the highest contrast to the background to ensure strong legibility and good brand recognition.
Reproduction
The University logo, name or Crest can be reproduced on a range of materials using a range of techniques, including engraving, embossing, blind embossing, laser engraving and embroidery.
Please pay close attention to quality, clarity and consistency when producing official merchandise. Our brand team will be happy to support with any queries in relation to this.
Alternative fonts
We know that our brand fonts may not be appropriate for every piece of merchandise that is produced, but it is vital that consideration is given to what is chosen to maintain legibility, complement our brand identity and maintain a feeling of quality.
The collegiate designs are one of our most popular pieces of merchandise, so it’s useful to have another font option to consider when looking to apply this style.
Roboto Slab is a clean, legible slab serif typeface that lends itself to this style. It is freely available to download from Google FontsLink opens in a new window.
As with our brand logo and Crest, all wording on merchandise should provide the highest contrast to the background colour to ensure strong legibility. An option for the collegiate style is to apply a contrasting colour stroke around the text so it really stands out from the background colour.
Branded examples
On the right, you can find some suggested designs for some of our more popular pieces of merchandise.
Please note that the Commercial Marketing Teams are to oversee all retail designs and the Brand Team has the ultimate sign off.
1. Collegiate hoodie*
2. Collegiate t-shirt*
3. Tote bag
4. Mug
5. Pen*
* Only the term ‘Warwick’ is allowed in the collegiate style, never ‘Warwick University’
