*WMS/IAS Workshop, 4th of April 2013* Information and Communication Technologies have defined the 21st century: our reality is virtual, our social networks are online, our health is electronic… Digital media has become a powerful communication channel - informing, connecting, changing people and societies. It offers unlimited opportunities for improving the health of the population if used appropriately. However, if carelessly exploited, it can become a real challenge to public health. Research is needed to understand and harness this potential for more effective communication of public health evidence into policy and practice. This first of its kind PHILM workshop will explore the use of visual media (film and video) for public health communication and teaching and its role in bridging the gap between research, policy and practice. It will discuss the idea of developing quality and ethical guidelines for delivering PH messages through the media, focusing on content, impact and process. Its wider framework includes debate around art and visual media for innovation; public education and empowerment; behavioural change and policy development. The workshop also aims at raising awareness and fostering multidisciplinary engagement and international collaboration for further research. Please, register your name, affiliation and dietary requirements *by 20th of March 2013* with Hannah Fraser, H.Fraser@warwick.ac.uk