Congratulations to Connor on the publication of his recent work in a special issue of J. Phys. D: Applied Physics devoted to the applications of ultrafast spectroscopy. In this work we demonstrate that electromagnons can be used to directly probe the nature of a phase transition between magnetically ordered phases in an improper ferroelectric. The antiferromagnetic/paraelectric to antiferromagnet/ferroelectric phase transition in Cu_1-xZn_xO (x = 0, 0.05) alloys was tracked via the electromagnon response using terahertz time-domain spectroscopy, on heating and cooling through the phase transition. The transition was found to exhibit thermal hysteresis, confirming its first-order nature, and to broaden under the influence of spin-disorder upon Zn substitution. The energy of the electromagnon increases upon alloying, as a result of the non-magnetic ions modifying the magnetic interactions that give rise to the multiferroic phase and electromagnons. We describe our findings in the context of recent theoretical work that examined improper ferroelectricity and electromagnons in CuO from phenomenological and first-principles approaches.