Main Responsibilities

To lead on the design, development and implementation of a range of strategic marketing and external engagement activities with a specific focus on student recruitment marketing in both UK and international markets. To develop and maintain relationships with external individuals and organisations to promote the work of the Department to enhance its strong reputation in research and teaching.

• Leading the Department's marketing and communications strategy to support the delivery of the Department's student recruitment targets for undergraduate and postgraduate programmes including overseeing the design and delivery of events and marketing materials and participating in recruitment events.
• Identifying and developing opportunities to highlight achievements and successes of the Department to further enhance its strong reputation.
• Overseeing and directing the content management of the website focusing on continuous improvement through design and a range of digital projects to keep it updated and in line with the University's style guide.
• Providing advice and support to colleagues regarding the use of the University and Department's brand.
• Developing and managing the Department's alumni relations strategy for the benefit of the alumni community and in support of the Department's agenda for student recruitment, teaching and learning, and employability.
• Identifying, building and managing relationships with external individuals and organisations to benefit the Department and enhance its reputation.
• Leading on key collaborative engagement activities and projects with national and international organisations.

About me

I have worked in Higher Education for over 20 years in a variety of managerial roles with the most recent ones focusing on marketing and student recruitment. I joined the Department of Economics in December 2016 as Marketing and Student Experience Manager.

For further information, please check my LinkedIn profileLink opens in a new window.