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Social media for engagement

Introduction to Social Media

Sam Langford is a public engagement consultant and keen user of social media who's using his vast experience to help others get started on the internet. Through a series of videos and guides Sam has put together, learn how to find your niche and create engaging, high-quality content for public engagement.

Watch the video to meet Sam and find out more about the series!

 

Introduction to Social Media Channels

In these videos, Sam introduces you to 6 social media channels; Facebook, Instagram, TikTok, Twitch, YouTube and Twitter/X. You might feel like you know these channels already, but these videos are great in helping you understand how you can use each platform in a unique way.

Now you know how to use each platform, take a look at the guides below to learn how to develop your niche and begin creating content.

 

How to Create Inclusive Content

Creating inclusive and accessible social media content is essential in ensuring that everyone can engage with and access your content. In this video and through the guide below, Sam suggests some tips on how you can make your content inclusive.

 

Audiences and Platforms

In these videos, Sam helps you to consider which platforms might work best for your public engagement aims, and once you've chosen your channels, how to begin building your platform.

Once you've created your profiles, read the guide below to understand how you can optimise them. You can also learn how social media algorithms work so you can begin to boost your online presence.

 

Evaluating Social Media and Quality Engagement

Now you've set up your social media channels, you can begin to evaluate their effectiveness and identify areas to improve. In the first video, Sam talks you through some key points to consider. In the second, learn how to foster meaningful interactions that add value to yourself and your audience.

Read the guide below to learn tips and tools for how you can manage your time effectively on social media.

About the Author

Sam Langford

Sam Langford is an award-winning science communicator, presenter, comedian, trainer and performing monkey, based in Glasgow. With a background in science communication stretching back ten years, his work has seen him present at festivals, science centres, up mountains and even in the rainforest.

Usually found glued to his phone, Sam is a keen user of social media and uses this vast wealth of “experience” as an excuse to talk to others about how to get started on the internet. He is the co-founder of Science is a Drag!, a celebration of the queer side of STEM, and the Global Science Show, a monthly virtual science festival which encourages science communicators of all ages and backgrounds to share a video about their work on social media.

His proudest moment is his effort to send a Tunnock’s Teacake to the edge of space, in an effort that he is sure was the inspiration for Richard Branson and Jeff Bezos’s recent space race. Seen by more than 25 million people as part of Glasgow Science, this video was Sam’s first foray into the world of science film making.

Twitter: @scottishscicomm

Website:www.scicommwithsam.com

Further Resources

Find out more about Social Media for Engagement and browse the further resources here: