Brand codes
The University of Warwick brand codes
A brand code is a distinct style or asset unique to your brand. They can include the colours we use, fonts, logos and graphic devices. Clear and consistent use of our brand guidelines will help to develop our brand codes and strengthen recognition of The University of Warwick brand.
Our six brand codes help to distinguish our brand and strengthen recognition of the University.
We ask that at least three of our brand codes are used on any piece of material, including our logo or crest.
Our master logo is the main brand code that should appear on most designs except for some special circumstances such as when the Crest is used instead for graduation-related materials (including theses/dissertations) and for high-end merchandise/gifting applications.
Our brand codes are:
1. Our master logo
2. Our aubergine colour
3. Our tagline: 'To be confirmed'
4. Our graphic device
5. Our brand typeface
6. Our Crest
How to use our graphic device
Our graphic device is based on our ‘W’ monogram and has been designed to frame content, house imagery and add interest to layouts.
The ‘W’ graphic device should always bleed off the layout in some way (1).
A simple but powerful application of the device is to use just a key angle from the ‘W’ shape (2).
It can be used with a colour fill (3), with a keyline (4) or using a colour gradient fill (5). When used in these three ways the horizontal part of the ‘W’ should always bleed off the layout.
It works well as a holding device for photography, particularly when the imagery breaks out of the constraints of the shape (6). The horizontal part of the ‘W’ can be visible in this application, as long as another part of the device bleeds off the layout.
Other shapes may be used in designs, but there needs to be a good reason that ties in with the theme or concept of the piece.
Practical examples
Here are some examples of the brand codes combined on different materials. These show how a suite of branded materials can feel consistent without using the same assets on each piece.
Brand Guidelines
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