Find answers to some of the most common questions in relation to working with The University of Warwick brand.
The brand team is on hand to offer advice and guidance on any queries you may have on our institutional brand that aren't answered on the portal or within the FAQ page.Pleaseemail to get in touch.
About the simplified branding FAQs (November 2023)
In early 2023, our brand team audited our brand and its associated assets. This entailed conducting interviews with stakeholders from across the institution. During our audit, we aimed to understand the pain points of our brand and determine opportunities to improve it.
We listened to your feedback and simplified our brand to make it easier to understand, and simpler to use.The simplified guidelines make our brand easier to apply and help reinforce our identity across all communications.
Please start using our simplified logo from 28 November 2023. If you have any printed stock with our previous branding, please use it until depleted to avoid extra costs and environmental impact as much as possible. Please feel free to start implementing our simplified brand in your digital communications as soon as possible.
If you have any printed stock with our previousbranding, please use it until depleted to avoid extra costs and environmental impact as much as possible. Please feel free to start implementing our simplified brand in your digital communications as soon as possible.
Please start to update any digital assets to the simplified brand guidelines.
About the brand team FAQs
The brand team provides advice and assistance to help maintain a consistent branded appearance across Warwick, and we are available to offer guidance on whether materials align with our brand guidelines. For help with this, please first review the brand guidelines, and then contact us should you need any further assistance.
The University of Warwick brand guidelines have been created to increase the consistency of our brand, which provides the following significant benefits:
A seamless experience that builds trust for our key audiences
Clarity for people needing to understand what constitutes a part of the University
Stronger brand recognition so people can identify Warwick from our visual assets
The whole institution contributing to the strength of the University brand
The brand team provides advice and assistance to help maintain a consistent branded appearance across Warwick, and we are available to offer guidance on whether materials align with our brand guidelines. For help with this, first review your content against the brand guidelines, and contact us should you need any further clarification or assistance.
‘Approval’ of an asset from the brand team signifies that the asset is 'on brand' in accordance with our brand guidelines. Any advice from our team is intended to support with branding related queries, and to make sure your asset aligns with The University of Warwick’s brand.
Whilst the brand team can confirm that your asset is in line with the brand guidelines, it does not imply sign off ofthe quality or effectiveness of your asset.
You can find a bank of images on Asset Bank, the University’s online image library. University members can find login details for browsing permissions on our Imagery & Videography resources page. Please contact the Brand Team via brand@warwick.ac.ukfor further information.
The University has a list of ten approved photography suppliers available to commission for photography and videography.
Planning a photo or video shoot FAQs
As a rule of thumb where individuals are the focus of a photograph, video or sound recording (either alone or in a group) you will need to obtain their consent before capturing images, footage or audio recordings of them. If they are under the age of 16, a parent or guardian needs to provide consent on their behalf.
Where individuals are not the focus of a photograph, for instance, a video camera sweeping over a crowd or at a distance photograph, then it may be in the legitimate interest of the University to capture the image(s). However, in these cases we must let individuals know that pictures/ video/ audio are being collected and give them the right to opt-out.
For large events, where it isn't practical to obtain consent forms from each individual, you must ensure that attendees are aware that filming or photography will take place and provide an opportunity to opt-out. This could be via email in advance, a verbal announcement at the event and/or prominently displaying the photography and filming notice.
Yes, our brand colours pass all accessibility requirements. Please note that the colours are not all available within standard Sitebuilder templates. We recommend our RGB/Hex colour codes to be used mainly for creative assets such as web headers.
All new departmental logos must be created and supplied via the Brand Team to ensure a consistent format. Please contact brand@warwick.ac.uk, outlining your requirement.
If you wish to use the WMG logo, please contact WMG MarketingLink opens in a new window to request the logo and for further guidance and advice on how and where it can be used.
Our brand is valuable, and misuse of the University’s logo can result in reputational damage and financial loss. Before passing our logo on to anyone external to the University (e.g. a partner, customer or supplier), you must ensure that your agreement with the third party contains suitable brand protection. If there is no related agreement, please contact the Brand Team.
There are instances where the Warwick logo can be usedalongside the logos of external organisations and partners – known as ‘third parties’ - to signify partnership and collaboration. Our brand is valuable, and misuse of the University’s logo can result in reputational damage and financial loss. Before passing our logo on to anyone external to the University (e.g. a partner, customer or supplier), you must ensure that your agreement with the third party contains suitable brand protection. If there is no related agreement, please contact the Brand Team.
In cases where there is suitable brand protection in place, and you would like to use our logo to represent a partnership or a third-party company, you can find guidance on how to do this on the logos pageLink opens in a new window.
Social media and photography FAQs
Our brand portal provides top level social media guidance from a brand perspective, focusing on whether content aligns with brand guidelines and is accessible. There is a detailed playbook, created by the Social Media Team, which is available from the social media page on the brand portalLink opens in a new window, which will help further guide your approach to organic activity on Warwick’s social media channels. For more detailed and channel specific guidance on social media that isn’t covered in the Social Playbook, please contact the Social Media Team via socialmedia@warwick.ac.ukLink opens in a new window
The University of Warwick is a recognised global brand. The association that the University name brings is of excellence, quality, prestige and global recognition. Working with an agreed selection of agencies allows us to represent our brand in creative ways that align with our brand guidelines, meet the needs of ouraudiences, and offer value for money.
Yes, you must only use the framework suppliers. The suppliers on the framework have gone through a rigorous assessment process and been instructed in the use of the University brand. If you have experienced an issue with the performance or service or value for money of a supplier please contact the Brand Team.
No. For new pieces of work, new quotes should be requested. If you’re expecting to do a number of pieces of work with the same supplier over a period of time, then this could be factored into the creative briefing and quotes sought for a campaign rather than individual pieces of work.
