Skip to main content Skip to navigation

Micromobility UK Event


7th September 2021

WMG, University of Warwick

Register your interest for the next event here:

-- Overview --

Join us at the UK’s first dedicated micromobility event.

This live event will feature panel discussions, a trialling and demonstration area and networking opportunities, all located on the University of Warwick campus testbed for micromobility solutions.

From lightweight materials and battery technology, to infrastructure and logistics, the event will cover three key themes:


-- Visiting --


Manufacturers in the micromobility sector, or those who are seeking to move into the micromobility sector; micromobility scheme operators; regional transport authorities; city councils and local authorities; Government agencies; research organisations and more.


  • Inspiring presentations
  • Interactive discussions
  • Trialling areas
  • Live demonstrations
  • Exhibition stands
  • Networking opportunities


Register your interest here


  • As this is a micromobility event, we are encouraging all delegates to take public transport where possible. Full details on how to access the campus by bike, bus, coach and rail is available here: Travel Directions to the University of Warwick.
  • We will be providing dedicated bike parking at the event which will be reserved exclusively for delegates of Micromobility UK. We will provide more information closer to the time. If you are cycling to the event, please indicate on the registration form as appropriate.
  • As part of the University of Warwick's transport and mobility strategy, in partnership with Transport for West Midlands, we have launched an exciting new service called the 'West Midlands Bus on Demand'.
    • West Midlands Bus On Demand is a Demand Responsive Transport (DRT) service that meets you wherever you are. Think of it as a cross between a taxi and a bus. You can book a ride in the West Midlands On Demand app by inserting a pick-up and drop-off location. You’ll then be matched with other passengers heading in the same direction. You can book rides when you're ready to go, or pre-book rides days in advance. Click the link to find out more about how to use this service.
  • We have a limited number of reserved parking spaces available on campus, these can be booked in advance but will be allocated on a first come, first served basis. We will be providing the booking link closer to the time.


We are hopeful that the event will go ahead as an in-person event in September, and we will have measures in place to ensure all delegates are comfortable and safe. However, we will continue to stay up-to-date with any changes in Government guidance relating to Covid-19.

-- Agenda --

We are pleased to confirm the following speakers:

Andy Street

Mayor of West Midlands

Andy Street was elected as the first Mayor of the West Midlands on May 4th 2017, before winning a second term on May 10th 2021. His main focuses are transport, housing, skills, and jobs, and he is currently working to a plan to get 100,000 people across his region back into work following the coronavirus pandemic.

Before becoming Mayor, Andy combined a career at John Lewis, Britain’s most successful workers’ co-operative, with a host of high-profile economic development roles that involved working with local and national government. In total he spent more than 30 years at John Lewis, rising from trainee to managing director.

Additionally, he has been Lead Non-executive Director for the Department for Communities and Local Government as well as a member of the Prime Minister’s Business Advisory Group.

Professor David Greenwood

CEO, WMG High Value Manufacturing Catapult, and Director for Industrial Engagement, WMG

David Greenwood is Director for Industrial Engagement, and CEO of the High Value Manufacturing Catapult at WMG. Previously, David established and led the Energy Directorate at WMG where he led a team of over 200 researchers and engineers. Projects spanned a number of fields, including cars, trucks, boats, off highway machinery, aircraft and motorcycles. His research spans batteries, electric motors, power electronics, and the integration and control of these for propulsion and energy applications.

David moved into academia after 20 years in industry latterly as Head of Hybrid and Electric Systems for engineering consultancy Ricardo UK Ltd.

Professor Greenwood holds advisory and board positions for the Advanced Propulsion Centre, Innovate UK (Faraday Challenge and IDP), and the Faraday Institution. He is head of the Advanced Propulsion Centre’s Electrical Energy Storage Spoke.

Beth Morley

Mobility Project Manager, Cenex

Beth has over ten years of experience working in community engagement and environmental behaviour change. With many years of experience working with the community and charitable organisations, leading on partnership management, organisation development and customer consultation. Beth has delivered programmes at a local level and worked with cities at a European level. At Cenex, Beth led the European project on Sustainable Shared Mobility (SuSMo) and has a wide range of knowledge and experience in working with municipalities on how to transform our transport systems so they provide viable alternatives to private cars ownership and usage.

Richard Dilks

Chief Executive, CoMoUK

Richard was previously transport programme director at the business group London First, where he led policy and advocacy across all transport modes and across services and infrastructure. He was also a board member at the statutory transport watchdog London TravelWatch for six years, which was focussed primarily on public transport. Prior to that he worked as first a journalist and then a policy adviser at the consumer body Which? on a wide range of consumer markets including transport.

Matthew Dillon

Associate Director, Arup

Matt is the leader of Arup’s City Economics team in London. He provides clients advice on policy decisions, business cases, and futures, in transport and cities. Before joining Arup Matt was a senior civil servant. He has advised the Greater London Authority on the future of the Central Activities Zone (CAAZ) post-Covid-19, is currently leading Arup’s team advising on the Crossrail Baseline evaluation, and separately, is advising the Department for Transport on the impacts of the national e-scooter trials.

John Fox

Programme Director – Micromobility, and Midlands Future Mobility, WMG

John is Programme Director for Micromobility at WMG, working to accelerate a positive transition to net zero transportation which also benefits UK businesses. John works between industry, Government, transport authorities and academia to answer critical research questions and support real-world trials of products and services. Previously John worked in the aerospace industry during a decade with Rolls-Royce as a Chartered Engineer, and the energy industry leading a practice specialising in new business model innovation with UK SMEs. Despite a love of classic cars, John is a keen cyclist and believes the right investment in Micromobility infrastructure will liberate communities to enjoy the transition to net zero, at a lower cost and impact to themselves and environment.

Mike Waters

Director of Policy, Strategy & Innovation, Transport for West Midlands (TWfM)

Mike Waters is Director of Policy, Strategy & Innovation at Transport for West Midlands, leading a department also delivering Swift (the region's smart ticketing environment) and incorporating transport planning, research, modelling and data services activity for the region. Mike developed the regional UK pathfinder Future Mobility Zone, sponsors the West Midlands 5G mobility programme and transport innovation programmes. He sits on Highways England Research and Innovation Advisory Board, the Midlands Future Mobility Board, Zenzic UK CAV Hub Steering and Advisory Boards and on the SMART Transport Editorial Board. Mike is also embedded in Coventry University’s Future Transport and Cities Research Institute as researcher focused on privacy concerns in Connected and Autonomous Vehicles.

James Padden

Head of Future Roads Technology at Department for Transport (DfT)

James is Head of Future Roads Technology at the DfT, leading on areas including smart mobility, the £100m Future Transport Zone programme, and micromobility.

Megan Sharkey

Adjunct Lecturer at University of New South Wales.

Urban Studies Research Scholar at the University of Westminster.

Megan has spent the last 12 years working with businesses, communities, and local and national governments in the UK, Australia, and USA on sustainable infrastructure transitions. She undertook her doctoral thesis as an activist researcher working with grassroots movements on accelerating transitions and understanding barriers. Since returning to Australia she has been working with state government and as an adjunct lecturer at UNSW.

Lucy Yu

Senior Advisor - Global Policy & Research, Voi and CEO, Centre for Net Zero

Lucy Yu is global leader in transport, technology, policy, energy and net zero strategies. She is a Senior Adviser to Voi Technology, a Non-Executive Director at the Connected Places Catapult, and Chief Executive at Centre for Net Zero, Octopus Energy’s pioneering open research lab.

She has nearly 20 years’ experience building tech ventures and developing tech policy and regulation for the UK government, European Commission, and the UN. She has led policy and regulatory teams at the Cabinet Office, Department for Transport, International Telecommunication Union, Five (autonomous vehicles) and the UK government’s Centre for Connected and Autonomous Vehicles (CCAV). She is an Associate Fellow of Technology and Public Policy at the Tony Blair Institute for Global Change, and former tech sector representative on the City of London Transport Strategy Board.

Lucy’s work has focused on future mobility and the built environment; sustainability and renewable energy; artificial intelligence; open data and open source; regulating high risk technologies; and the social impact of disruptive technology. She has written extensively on these topics for the tech press and peer-reviewed journals, and has spoken widely including for Wired and SLUSH.

Lucy has been named a Financial Times Top 100 Most Influential BAME Leader in tech (2019) and one of Diversity UK’s Top 5 Stars in GreenTech (2021).

Adam Barmby

Founder and CEO, EAV

EAV was founded by Adam Barmby, a designer, engineer and entrepreneur with a passion for simplistic transport futures and a vision to pioneer a cultural change in mobility. Highly experienced designer and innovator with a track record of product creation and development. As an entrepreneur, Adam has grown his first company BAMD ltd from his friends garage to a highly successful advanced composites business with a 2020 turnover forecast of over £4.5m. Adam believes he can build anything...

Laurence Hunter

VP of Insurance, Laka

Having spent 10 years as a broker, Laurence moved to Laka to challenge the fundamentals of the 300 year old insurance business model. Laka believe the the ‘old’ insurance business model is unfair on customers and so created their Collective insurance business model, which is fairer and more transparent.

 At Laka Laurence leads all things insurance including Laka’s product and market expansion.

William Butler-Adams OBE CEng

Chief Executive Officer, Brompton Bicycle

I joined Brompton in 2002, became director in 2006, and took over as MD in 2008 and in this time have grown the company from £2mil turnover with 27 staff to £70 mil turnover with over 650 staff. We create urban freedom for happier lives. Brompton exports over 75% of its bikes to 47 countries through 1600 independent bike stores. We are the distributor in nineteen of those countries, supported by ten of our own flagship stores from Milan to NewYork and Shanghai to Paris. We have about 850k customers whizzing about on their Bromptons across the world.

I am a Chartered Engineer, passionate about all things engineering, having previously worked for DuPoint, Nissan and ICI. I am married with three daughters and live near Marlow. I was awarded an OBE by the Queen in 2015 for services to Industry. I am interested in education, am a Fellow of the City and Guilds institute, a visiting lecturer at Imperial College where I was awarded an Honorary Degree in December 2019. Previously I was a trustee of the UK Commission for Employment and Skills on behalf of the government, a founding trustee of Inspiring the Future charity and on the board of Investors in People supporting its transition out of government into an independent Community Interest Company. I am a Fellow of Institute of Mechanical Engineers, a Fellow the Royal Geographical Society, Member of the Vintners company and keen on my veggie patch.

Adam Norris

Founder, Pure Electric

Jacob Sherman

E-Scooter Pilot Project Manager & New Mobility Analyst at Portland Bureau of Transportation

Victoria Adams

Head of UK&I Public Policy, Bird


Pieter Dekker

Coordinator of Light Electric Vehicle Knowledge Centre

Pieter Dekker initiated the Light Electric Vehicle Knowledge Centre (LEV KC) at the HAN University of Applied Sciences in Arnhem, in the east of The Netherlands. The knowledge centre is part of the research department of the Academy of Engineering and Automotive, which focusses on smart and green mobility. Pieter joined the HAN after working as the European distributor for Trikke: a light weight three-wheeled personal vehicle for urban mobility. As such, he travelled around Europe to set up a network in the market and worked on the legislation for LEV’s in Europe in general and The Netherlands specifically.


Today, with the LEV Knowledge Centre, Pieter is using his experience and knowledge to support the development of urban mobility by conducting research projects with and for (local) governments and organizations who are working on the introduction and expansion of LEV’s as a way to create greener and more livable cities.

-- Exhibiting --

We are pleased to confirm the following exhibitors, with more to be added in the next few weeks:

Transport for West Midlands (TfWM) is part of the West Midlands Combined Authority. They work with bus and train operators to make sure that public transport is:

  • safe
  • reliable
  • affordable
  • accessible for everyone

Pashley Cycles is England's longest established bicycle manufacturer. Founded in 1926 and based in Stratford-upon-Avon, an experienced team design and manufacture a unique range of cycles and tricycles for consumers and B2B.

Classic Cycles: A wide array of iconic, handmade classic bicycles for commuting and leisure riding, along with tricycles for improved stability and ultimate pleasure on three wheels.

Commercial & Cargo Cycles: Pashley has supplied commercial and industrial customers with robust and reliable carrier bicycles and cargo tricycles for over 90 years. Our cycles and tricycles are widely used for transporting goods and equipment, for postal delivery, and food vending. The new ALECS trike is perfect for safe and speedy delivery in all urban environments.

Bikeshare: Pashley have developed a world leading, smart bikeshare product that has proved its durability and reliability in both large London and Edinburgh hire fleets. More recently Pashley has supplied bikes, locks, and docks for the new West Midlands Cycle Hire (WMCH) scheme. Ebikes will be arriving later in the year for WMCH and will dock and lock into the same secure system. The highly regarded Pashley bikeshare system is designed for both rider comfort, convenience and on street security and durability.


Cyclopic are a pioneering Clean-Tech company that are revolutionising the Electric Vehicle (EV) and Micromobility markets. Cyclopic have designed and secured Full Grants for their UK patents and have secured international filings to protect and accelerate their technologies which include:

EDS - Centreless Wheel Electric Drive System. This system incorporates drive, suspension, braking, cooling, and lubrication into the wheel assembly. The EDS will provide unique benefits: electric height adjustment, parallel parking and a safety ditch system. The technology and the numerous applications it will produce has received BOT/Autonomous interest as well as EV recognition – modern city/urban vehicle.

E-Bike - A very compact electric bike that folds wheel within a wheel. Cyclopic E-Bike unique benefits include:

  • Support Government plans to accelerate the shift to low carbon transport – 24% of UK emissions.
  • E -Bike is lightweight and compact / ideal for travelling.
  • Ultimate electric pedal assist city bike.
  • Fully enclosed chainless drive system / no risk of oil or grease.
  • Total reliability – puncture proof tyres. Encourage commuters to cycle to work, reducing urban traffic and emissions, improving the air we breathe and increase both mental and physical health.
  • Fits easily in the boot of an EV!
Docky Tech limited is a Technology Innovation company with a mission to make micro mobility safe, secure and smart. Our mission is to benefit society in the changing landscape of climate change, rising costs and convenience. We aim to be at the forefront of solving last mile transportation problems combining Smart design with AI, computer vision and machine learning Technologies
We have developed a unique Plug-in device that is built on highly sophisticated Artificial intelligence and machine learning technology that senses, detects and controls rides safely.
Our Platform uses various sensors and camera that senses the surroundings on the road and works with algorithms to controls speed, braking and provides haptic signals. A mobile app serves as HMI interface to the user on the go and has services such as vehicle display, Maps, position tracking, parking and real-time notifications
The uniqueness of the product is that technology is applied by means of sensor fusion using custom embedded software/hardware and power electronics to smartly control the vehicle in a lean way without using process-heavy sensors such as LIDARs at a fraction of the cost
Our platform is a one stop solution for the three S’ of micro-mobility – Safety, Security and Smartness

Beryl's mission is to build a better world by getting more people moving sustainably and removing the barriers to active transport.

As the UK's leading micromobility company and the only #BCorp certified operator, we place people, social responsibility and environmental sustainability at the same level as financial sustainability.
We partner with cities to achieve their active and sustainable transport goals in two ways. Firstly we operate our bike share systems, where we own the relationship with the city and the riders. Secondly, we sell our platform to leading transport operators and cities.

In September 2020, we became the world's first provider of a city-wide multimodal smart fleet, including pedal bikes, e-bikes and e-scooters serving various journey types and needs.

Saietta Group plc (Saietta) is an established engineering company based in Oxfordshire, England. It specialises in propulsion motors for a broad range of electric vehicles (EVs) and has engineered breakthrough axial-flux motor tech. It’s branded AFT (Axial Flux Technology) and is modular in design, meaning high and low voltage e-motor solutions can be provided from scooters to buses. Saietta provides end-to-end turnkey engineering services to OEMs from market research and product definition, CAE and simulation, e-motor electrical and mechanical integration, prototype build and vehicle testing on 20 miles of private test tracks. Once motor specifications are agreed for client applications, Saietta can take them into low volume manufacture and define the high-volume production processes for clients to replicate and manufacture under license. The AFT 140 is the first motor variant in production which is optimised for mid-power motorbikes and last mile delivery vehicles. The unique AFT design provides class-leading performance with high torque density at low voltage and is particularly efficient on urban duty cycles. AFT has been rigorously designed for high automation in volume production meaning AFT cost effectively delivers class-leading performance for the L-Category target market.

Hail is a delivery fulfilment service based on the use of zero carbon vehicles and hubs. We were founded in 2020 in response to assist locally with the uptake of eMobility transport and change travel behaviour.

Our core principles are in-line with the UN Sustainable Development Goals & the UK Government’s objectives
for cleaner air and a carbon neutral future (net zero).

With a vision of every city in the UK adopting a green delivery system, Hail is positioned to introduce a customer focused, on demand service which reduces inner city pollution, congestion, and road damage.

“Last mile” brings together supply chain & transport planning to deliver people and goods from a hub on the outskirts of the city centre, right into the heart of the city, allowing efficient, clean, and green operations.

if.Vehicles are industry innovators and academic experts in Micro-Zero Emission Vehicles designed for Circular Economy, Consumer Goods and Logistics sectors. if.Vehicles was created in 2019 to supply sustainable product and system innovation in the global Final-Mile Delivery and First-Mile Collection sectors.

We created the World’s first holistic solution including: transformable, modular, electric micro vehicles (supported by our engineering partner Productiv), Smart Optimized Micro Containers, Novel integration methods and World Leading Fleet optimisation software (from our partner The Algorithm People).

We created a holistic system that has the potential to remove 7 in every 8 vans from the street, offer huge increase in margins and fleet capacity, drastically decrease the environmental impact of the sector and create huge value added with new methods of delivery and collection. if.Vehicles’ team shares the skills and disciplines needed for the development and commercialisation of our novel and disruptive technology.

Our expert knowledge of environmental impacts and human factors place strategic component and material selection, sustainable manufacture and the user-product-system interaction at the core of all our design decisions. Our sector knowledge and existing relationships have secured early relationships with a range of future customers.

Bumblebee Power products provide a cost effective and practical method of automatically charging micro-mobility vehicles using the company’s proprietary high frequency wireless charging technology.

Bumblebee technology can be retrofitted to existing scooters and bikes. Also, a single transmit pad can charge either scooters or bikes and even multiple devices. This cost-effective technology can be incorporated into elegant parking rack designs for micro-mobility vehicles that remove street clutter, enhance the user experience and reduce fleet operator logistics costs.

Bumblebee has partnered with Trueform, to develop a parking rack system for scooters and bikes.

Bumblebee has also partnered with Voi to demonstrate the technical feasibility of its technology and is building relationships with other partners to expand the capability of the technology.

Trueform, a pioneering technology and manufacturing company, provide leading products, manufacturing and specialist engineering solutions for all modes of passenger transport. We develop and harness leading technology and advanced manufacturing techniques to create innovative, market leading products for public spaces.

Operating internationally, Trueform hold contracts with major cities for the design, manufacture, installation and maintenance of premium quality, intelligent, on-street infrastructure for Public Transportation, Intelligent Mobility, Smart City, low, ultra-low and Zero Emission, E-Mobility, Clean-Tech, Digital Display and Digital Advertising.

-- Enquiries --


For information about the event, contact:

For event logistics and joining information, contact: mfm4