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Business Model Generation


The Business Model focuses on developing the operational processes of a new business in a systems orientated manner. This module will describe, demonstrate and practice the use of Business Models and Business Model tools in creating, describing and analysing new business proposals. It will allow students to understand the key operational aspects of a new business and the relationships between them and compare their model with that of possible competitors.

Objectives - On completion, participants will be capable of:

  • Understanding the key elements of a business model
  • Recognising the special characteristics of different business models
  • Understanding the Business model generation process
  • Appreciating how technology can enhance and modify business models
  • Applying the concepts to develop different business models
  • Examine developments in market competition and technology development through Business Model opportunity analysis


  • What is a business model and why it is important
  • Business Models vs Business Plans
  • The core types of business model
  • Case Study evaluation of different business models
  • Business Model Synthesis methods and Methodologies
  • Business model analysis methods
  • Forecasting and De-Risking Business Models
  • Implementation issues
  • Case Study


5 Days

Method Of Assessment

Post module assignment

This module is a course module on MSc Innovation and Entrepreneurship and an elective module on MSc Service Management and Design.

Please note: the details of this module are correct for the current year of study and may be subject to change for future years.