Online transactions are completed in their millions every day - selling over the Internet has become a major sales channel for business and multi-channel marketing is a key focus for many retail businesses. Transactions are at the heart of eCommerce. Students studying this module examine the specific technologies and processes that enable them. Taking a consultancy and management view, students learn to evaluate eCommerce technologies and propose solutions to business scenarios based on a case study.
A groupwork syndicate exercise based on this case study asks students to build on their existing knowledge and apply their learning from the module to develop an e-Commerce proposal that includes technical and online marketing elements. The proposals are evaluated through presentation at the end of the course and a winning technical solution and overall winner are selected. Marks for this work contribute to the final module mark. This work is developed further into a written report in the Post Module Assignment where, in addition, questions are asked that develop themes from individual lectures.
On completion of the module, successful participants will be able to:
- Recognise, use and develop the commerce sub-processes and related applications/technologies that are used for e-Commerce implementations
- Select the most appropriate tools and technologies that can provide business benefit in the rapidly changing e-Commerce environment
- Understand the issues of Privacy, Trust and the legal implications of selecting e-Commerce Technologies
- Apply knowledge of e-Commerce applications within the broader business framework
- e-Marketing technologies: design, search engine optimisation, advertising
- Presentation: catalogues, content management systems, social networking
- Transaction management: payment service providers, integration, databases, large scale systems architecture
- Trust, legal positions
- eCommerce as part of the whole business system