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eCommerce

Introduction

Online transactions are completed in their millions every day - selling over the Internet has become a major sales channel for business and multi-channel marketing is a key focus for many retail businesses. Transactions are at the heart of eCommerce. Students studying this module examine the specific technologies and processes that enable them. Taking a consultancy and management view, students learn to evaluate eCommerce technologies and propose solutions to business scenarios based on a case study.

A groupwork syndicate exercise based on this case study asks students to build on their existing knowledge and apply their learning from the module to develop an e-Commerce proposal that includes technical and online marketing elements. The proposals are evaluated through presentation at the end of the course and a winning technical solution and overall winner are selected. Marks for this work contribute to the final module mark. This work is developed further into a written report in the Post Module Assignment where, in addition, questions are asked that develop themes from individual lectures.

Objectives

On completion of the module, successful participants will be able to:

  • Recognise, use and develop the commerce sub-processes and related applications/technologies that are used for e-Commerce implementations
  • Select the most appropriate tools and technologies that can provide business benefit in the rapidly changing e-Commerce environment
  • Understand the issues of Privacy, Trust and the legal implications of selecting e-Commerce Technologies
  • Apply knowledge of e-Commerce applications within the broader business framework

Contents

  • e-Marketing technologies: design, search engine optimisation, advertising
  • Presentation: catalogues, content management systems, social networking
  • Transaction management: payment service providers, integration, databases, large scale systems architecture
  • Trust, legal positions
  • eCommerce as part of the whole business system