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Product Design and Development Management


Innovation and introduction of new products to the market is one of the fundamental processes in industry. Design and development and introduction of new products is hence the key to renewal and regeneration of industry and the long term competitiveness and survival of manufacturing companies.

Intensification of competition, rapidly changing technologies and shorter product life cycles, require an integrated approach to management of product development in order to create better quality products with enhanced capabilities, at attractive prices with compressed time to market cycles. Today customers often buy products without making a conscious distinction between tangible product, service or brand. 

This module concentrates on the management of the processes of product design, development, and introduction as an integrated whole from ideas and concept stage to customer, and in service.


Upon completion participants will be capable of:

  • Identifying and defining the role of product design and development process in manufacturing industry.
  • Defining the components of product design and development processes and their relationships from concept to customer.
  • Defining the design management process and how innovation can be successfully brought to the market place to satisfy customers in an effective manner.
  • Undertaking a methodical approach to the management of product development.
  • Differentiating between the important methods, technologies, latest trends, tools and techniques of product design and development and how they can be effectively utilised.


  • Product development process
  • Effective Design Management
  • Lean New Product Introduction
  • The relationship of tangible product and brand
  • Management of creativity
  • Concurrent Engineering
  • Organisation for effective product design and development
  • Design protection and intellectual property rights
  • Case study
  • Tools, Techniques, and Technologies including;
              Concept generation and Selection
              Design for Assembly/Manufacture
              Life Cycle Costing and Design to Cost
              Design Validation
  • Industrial Experiences
  • User / Customer View
  • Innovative Products


Please note: the details of this module are correct for the current year of study and may be subject to change for future years.