WMG and PTC: a new phase
A new phase has begun in the long-standing relationship between US software giant PTC and WMG, the international research and education group at the University of Warwick.
Today, 23 September 2008, an agreement was struck between the two powerhouses to bring in over £35 million of state-of-the-art product design and process management tools to WMG’s new Digital Lab and to initiate cutting edge visualisation research.
Executive Vice President for PTC Barry F Cohen, over from
The relationship goes back almost 10 years and Director of WMG Professor Lord Kumar Bhattacharyya alluded to this in his speech. He said: “PTC have been and continue to be pioneers at getting design technology into schools. We were there together at the start and I told them how important it was to get this technology to children at an early stage in their education.
“If you can get youngsters excited about engineering and about product design and get them to go into companies able to contribute then that is a win-win for the company, the individual and the nation.
“If you ask me why I so strongly support Jaguar and Land Rover it is not because there is something in it for me, it is because I believe passionately that it is imperative for this company to survive. It is imperative for manufacturing to survive and for this we need young people who are excited and have the right skills.”
“In terms of leadership:
The agreement also marks the foundation of a PTC Academy which will offer education and research projects to WMG’s students and will involve working with schools in the region to strengthen work already done by PTC in this area.
He added: “
Over 5 million students around the world are learning about product development using PTC software in Design & Technology classes. PTC donates it's Pro/ENGINEER software to secondary schools in the UK and over 10,000 teachers have been trained in the use of PTC software as part of the 'CAD in Schools' initiative.
The launch event to mark the partnership, held in WMG’s newest building, the £13 million International Digital Laboratory, brought industrialists, head teachers, academics and research students together for the signing ceremony plus a series of workshops demonstrating the technology.
A PTC partner, visualisation company Virtalis, showed off their 3D representations of working CAD models. A realistic-looking computer model can be viewed and manipulated from every angle by designers, customers and marketers to better understand the product and to spot errors quickly.
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