Have you ever stopped to consider how competitive your supply chain really is? Our expert, Jan Godsell, Professor of Supply Chain Operations and Strategy, has been working with industry to develop leading practice in customer responsive or demand driven supply chains for more than 15 years.

Professor Godsell and her team at WMG are currently undertaking a study to understand the current level of adoption of supply chain segmentation within Europe.

Professor Godsell explains: “Segmentation or differentiation of the supply chain has been identified as critical, and most companies are sitting on key supply chain data that could give them that crucial competitive edge if they made use of it.”

“We really need people to complete our short survey. In return we will provide a complimentary copy of the final report and customised feedback on the relative positioning of their organisation.”

The survey will take no longer that 15 minutes to complete and all data received is anonymised and confidential.

The survey can be completed online here by the end of September.

Alternatively, you can be guided through the questionnaire personally by contacting Vivienne Tsimbili.