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WMG People





University of Warwick
T:   07710 738969
W:   Digital Media and Innovation

Research Interests

Transformational aspects of the internet; public / private creation of public service media content; the language of creativity and innovation, the need for translation skills and new metrics.


Lucy joined the University of Warwick in 2008 from the BBC and career in Industry. Since 2001, Lucy Hooberman has worked in the field of Innovation and Creativity at the BBC as part of the blue skies team set up to transform the organisation with the advent of the world wide web. This transformational period included business process innovation, innovation for products and services, culture change and future focussed work such as scenario planning and trends analysis. She founded and set up the BBC Blog network which is going from strength to strenth which not only enabled the BBC to get into social media beyond message boards, but helped change culture and behaviour as it developed. Collaboration between different disciplines is her speciality and she has facilitated and lead multi-disciplinary teams fostering shared vocabulary and metrics across divisions. Her formal research was in the potential for visual navigational modes to break down barriers to access and content and was published at IBC and as a BBC R&D white paper. Concentrating on intuitive navigational modes before the advent of Wii brought the concepts into the mass market was prescient.

Research Projects

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