Press Releases
Survival of the fittest: Words like 'Sex' and 'fight' are most likely to stand the test of time.
New research from the University of Warwick reveals that words like 'sex' endure in our language in a ‘survival of the fittest’ way, similar to natural selection.
Whilst the recent announcement of Word of the Year explores new words, like ‘rizz’ or ‘situationship’, Professor Thomas Hills’ research delves into why some words survive in our modern linguistic landscape, while others don’t.