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Sugar levels in UK soft drinks lowered, research finds

  • New evaluation of UK’s Soft Drinks Industry Levy involved University of Warwick researcher
  • Results show significant reductions in sugar in soft drinks following introduction of the Levy
  • “While the levy alone may not be enough to reduce rates of obesity in the UK, our results suggest that it is likely to play an important role.” – Dr Adam Briggs, Warwick Medical School

The UK government’s Soft Drinks Industry Levy (SDIL), introduced in April 2018 to help combat childhood obesity and related conditions such as diabetes and heart disease, has resulted in soft drinks manufacturers in the UK lowering the sugar levels in their drinks, a team including a University of Warwick researcher has found.

The research was carried out by teams at the University of Oxford, University of Cambridge, London School of Hygiene and Tropical Medicine, Exeter and Bath Universities and is funded by the National Institute for Health Research (NIHR).

The SDIL applies to drinks containing more than 5g of sugar per 100ml, but not to fruit juice, milk-based drinks, alcoholic drinks, or drinks from companies with sales of less than 1m litres per year. The changes in drink formulation brought about by the SDIL have been much greater than achieved by voluntary industry initiatives. The researchers found that very few eligible drinks, just 15%, were still liable for the levy by February 2019. Prior to the announcement of the levy, 52% of eligible drinks were liable for the tax.

Dr Adam Briggs, Associate Clinical Professor at the University of Warwick, is a study co-author and co-investigator on the NIHR funded evaluation of the soft drink’s industry levy. He said: “These are the first published results from our evaluation of the UK’s Soft Drinks Industry Levy. They show that the policy has led to significant reductions in amount of sugar that manufacturers are putting into their soft drinks, and has led to price rises among those with the most sugar. While the levy alone may not be enough to reduce rates of obesity in the UK, our results suggest that it is likely to play an important role, with further research planned to explore this in more detail.”

Dr Peter Scarborough, associate professor at the Nuffield Department of Population Health at the University of Oxford, led the analysis, which is the first direct evaluation of the effects of the SDIL on drink formulation and has been published in PLoS Medicine. Sugary drinks taxes are a key measure recommended by the World Health Organization to tackle the problem of obesity and related health conditions, and Dr Scarborough says that their new analysis shows that such fiscal interventions can be a useful and effective tool for improving the population’s diet.

“It is vital that public health interventions are evaluated using robust methods so that we can discover what is effective at preventing ill health. The levy is an important policy as it both reduces the sugar level of many drinks and increases the prices of high sugar drinks, helping the public to make healthier choices. These population approaches are important not only for preventing disease but also for reducing health inequalities,” said Dr Scarborough.

The researchers assessed a dataset of soft drinks available in UK supermarkets from September 2015-February 2019. Prior to the announcement of the SDIL, there was already a slight downward trend in the sugar content of drinks. Dr Scarborough and the team compared the sugar content of drinks to that background trend, as a measure of how much the SDIL had affected drinks formulation.

After the announcement of the SDIL, the percentage of drinks liable for the levy began to reduce faster than the background trend. For example, if the trend had continued, by February 2019, 49% of drinks would still have been eligible for the tax, rather than the 15% actually seen. The biggest changes in drink formulation happened just before the implementation of the levy. In the 100 days either side of the implementation date (6 April 2018), 11% of the eligible drinks changed sugar content so that they were not liable.

Supermarkets had been reducing the sugar content of their own brand drinks before the SDIL was announced, so the changes were less dramatic than for branded drinks when assessed separately.

Price analysis showed that, for branded drinks, around half of the levy was passed onto consumers in higher prices of drinks in the higher levy category after the introduction of the SDIL, while lower levy drinks reduced in price.

Dr Scarborough concluded: “This research provides robust evidence that taxes can be used to improve the healthiness of food, and that they have a bigger influence on the food industry than voluntary measures, such as the government’s public health responsibility deal, or other non-fiscal interventions such as food labelling. The levy is applied to a relatively small proportion of soft drinks, and policymakers should consider extending it to drinks that are currently exempt, such as milk-based drinks.”

Professor Martin White of the MRC Epidemiology Unit at the University of Cambridge, Chief Investigator for the SDIL evaluation, said: “These are the first results from our independent evaluation of the Soft Drinks Industry Levy and focus on the reformulation efforts of soft drinks companies. The findings suggest that the levy has been effective in prompting industry reformulation to reduce sugar content of many soft drinks. However, the marketing strategies of soft drinks manufacturers compared to supermarkets vary considerably, with differences in sugar content, sizes and prices of drinks as a result of the levy. Further research is looking at how these changes affect purchases and consumption of soft drinks and potential health impacts among the public, as well as impacts on businesses and the economy. These will be reported over the next year as they become available.”

ENDS

Editor’s notes 

The PLoS Medicine paper is openly accessible and can be found here once the embargo lifts: https://doi.org/10.1371/journal.pmed.1003025

Soft Drinks Industry Levy (SDIL) rates

The SDIL does not apply to pure fruit juice, milk-based drinks, alcoholic drinks, or drinks from companies with sales of less than 1m litres per year. All other soft drinks are placed in a zero tax band if they have less than 5g of sugar per 100ml, those with 5-8g of sugar per 100ml are taxed at £0.18 per litre, while those with more than 8g of sugar per 100ml are taxed at £0.24 per litre.

National Institute for Health Research

The National Institute for Health Research (NIHR) is the nation's largest funder of health and care research. The NIHR:

  • Funds, supports and delivers high quality research that benefits the NHS, public health and social care
  • Engages and involves patients, carers and the public in order to improve the reach, quality and impact of research
  • Attracts, trains and supports the best researchers to tackle the complex health and care challenges of the future
  • Invests in world-class infrastructure and a skilled delivery workforce to translate discoveries into improved treatments and services
  • Partners with other public funders, charities and industry to maximise the value of research to patients and the economy

The NIHR was established in 2006 to improve the health and wealth of the nation through research, and is funded by the Department of Health and Social Care. In addition to its national role, the NIHR commissions applied health research to benefit the poorest people in low- and middle-income countries, using Official Development Assistance funding.

12 February 2020

Interviews with Dr Briggs available only between 4.30pm and 5.30pm on 12 February. To arrange contact:

Peter Thorley
Media Relations Manager (Warwick Medical School and Department of Physics)

Email: peter.thorley@warwick.ac.uk

Tel: +44 (0)24 761 50868

Mob: +44 (0) 7824 540863