Social Media for Engagement Masterclass
Masterclass: Social Media for Engagement
Wednesday 21 October, 1pm-4pm, Online via Teams
Getting your work on social media may be easy, but making it popular and meaningful is more challenging. This workshop takes you through the main social media channels and looks at how to use them in strategic ways. Discover how to use social media to foster meaningful interactions, share your work more widely and enhance research outputs. From short written posts to creative videos, this interactive session is packed with ideas for how to maximise your use of social media as a researcher.
This session is being run for URSS students who have decided to create social media content to complete the Public Engagement requirement of their research project.
Learning outcomes
Following the workshop, participants will be able to:
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Plan effective content to minimise the time requirement
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Understand the use of social media as a research and networking tool
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Increase their following and interactions by creating shareable content
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Create platform-specific content for LinkedIn, Instagram, Bluesky, Facebook and TikTok
About your trainer: Jamie Gallagher
Dr Jamie Gallagher is an award-winning engagement trainer and consultant who has worked with more than 50,000 researchers across almost every academic discipline. Known for practical, accessible training, Jamie helps researchers communicate complex ideas clearly, memorably and with impact. He is also an experienced science communicator, regularly appearing on stage, television and radio.