Public Engagement Masterclass: Getting Social

Getting your work on social media may be easy - but making it popular is more challenging. This workshop takes you through the main social media channels and looks at how to create share-worthy content messages. Discover how to use social media to foster meaningful interactions and share your work with as many people as possible. Form tweets to live streams this interactive session is packed with ideas of how to maximise your use of social media as a researcher.

​Objectives

Following the half day session, you should be able to:

• Raise your profile with social media
• Know how to plan effective content to minimise the time requirement
• Understand the use of social media as a research and networking tool
• Increase your following and interactions by creating sharable content
• Create platform specific content for BlueSky, X, LinkedIn, Instagram, Facebook and TikTok
• Know how to make online content accessible, safe and ethical

About the session lead

Dr Jamie GallagherLink opens in a new window is an award-winning freelance communicator and engagement professional with ten years’ experience in the delivery and evaluation of quality engagement projects. Working across dozens of institutions and subject areas he has improved the reach, profile and impact of research engagement in almost every academic discipline.