The iPhone is apples signature and after it was released in 2007 it has aided the spread of Globalisation. iPhone sales have risen strongly over the years, from around 1.4 million iPhones sold in 2007 to more than 216 million units worldwide in 2017. In total, Apple has sold more than one billion iPhones worldwide from 2007 to 2017. The iPhone is branded as a luxury product which increased its demand world wide as people began to see the iPhone as a symbol of status. The iPhone has helped to make the world “smaller”, one reason for this is that the success of the iPhone has inspired other companies to have their own smart phones which. Smart phones have made people more connected and have effectively made the world smaller.