Prof. Maidment (London South Bank University)
If the results of WP2.1 suggest the need, it will be extended into a 2nd Wave project investigating more fundamental concepts of retail display and their applicability in the longer term.
To challenge the concept of the retail display cabinet, specifically from a fundamental aesthetic, ergonomic and energy use perspectives.
To deliver a new concept in RDC that has 1/10 of the existing energy consumption
Carbon Impact potential
12 million tonnes of carbon in energy alone
Pathway to impact