Adam's career commenced when he joined Staffordshire Ambulance Service NHS Trust in 2005, working as a volunteer in the community and as a GP out of hours call taker in 2006. He obtained his Paramedic qualification through Sheffield Hallam University and East Midlands Ambulance Service NHS Trust in 2008 before commencing as a Paramedic with West Midlands Ambulance Service NHS Trust. Adam was quickly promoted to an Advanced Paramedic and Community Paramedic Officer before being seconded to support the Executive Management Team. During the secondment Adam was a Staff Officer to the Chief Executive Officer and Director of Service Delivery, ensuring that the strategic direction of the Ambulance Service was followed, whilst undertaking project work to support the Trust.

He has also held roles in other NHS Ambulance Services; in the London Ambulance Service he was a Mentor Paramedic (Practice Placement Educator), training newly qualified Paramedics to the high standards required by the Health and Care Professions Council. For Great Western Ambulance Service NHS Trust he was an Operational Support Manager in the Gloucestershire Area responsible for the delivery of the 999 service before becoming the Senior Operations and Performance Manager for the Patient Transport Service across Great Western Region. Adam re-joined West Midlands Ambulance Service in 2012 as a Senior Operations Manager partaking in duties across all sectors of the organisation. He held roles as the Head of Transformation and Head of Operations for the region and was a member of many sub-board groups, including being a Tactical Commander for the organisation. He was an Executive Director for The Larrey Society Ltd, is a Member of the Institute for Healthcare Management, Member of the Chartered Management Institute, Member of the British Academy of Management, Fellow of the Institute of Leadership and Management, Fellow of the Higher Education Academy and a Member of the College of Paramedics, where he was also the Parliamentary Lead.

Adam completed a Master’s Degree in Healthcare Leadership with the NHS Leadership Academy, University of Manchester and the University of Birmingham in 2016. He was honoured with a Senior Award in Healthcare Leadership by the NHS Leadership Academy and was runner-up for the NHS Inspirational Leader of the Year 2014 and nominated for NHS Leadership Award in Leading Service Improvement and Innovation for 2016.

He is passionate about the improvement of patient care, and staff development through excellent leadership and management. He joined Coventry University in 2017 as an Assistant Professor in Leadership and Management, currently undertaking his PhD in Healthcare Leadership. In April 2019, Adam become the Associate Dean for Enterprise and Innovation in the Faculty of Health and Life Sciences where he was responsible for a portfolio across the Faculty consisting of: Continuing Professional Development, Consultancy, Commercial Research, Apprenticeships, Intellectual Property and Knowledge Transfer Partnerships. In addition to this Adam was a member of the Faculty Leadership Team and represented Health and Wellbeing on the City of Culture 2021 Steering Group for the University. Adam also was the Deputy Executive Lead for the Midlands Engine Mental Health and Productivity Pilot, an £8.1m government funded project across the Midlands region.

In February 2020 Adam completed a review of the Paramedic Acute Visiting Service for the Coventry and Rugby GP Alliance and following this was appointed to a nominal role as Consultant Paramedic for the Alliance.

In April 2020, Adam was appointed to the newly created role of National Head of Commissioning for Health Education England. He is leading the development of a national commissioning policy for all healthcare education in England, and a new integrated investment and planning process which oversees an annual budget of £5 billon.

He is an Editorial Board member and reviewer for the British Journal of Healthcare Management, and the Indonesian Journal for Health Administration, with reviewing positions for the International Journal of Workplace Health Management, the Leadership in Health Services Journal, and the Journal of Paramedic Practice. He was elected in August 2018 as Governor of University Hospitals Birmingham NHS Foundation Trust, one of the largest NHS organisations. Adam has also been appointed as a Board Member for the International Network on Health Workforce Education, where he was previously CoChair of Leadership and Management Working Group. He is the UK Chair of the BSI Committee on Healthcare Organization Management and he is also a Director for Community Minibuses Limited, a subsidiary of Community Transport, a National Charity.