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Micromobility UK Event 2023

-- Micromobility UK Event 2023 --

After last year's success, WMG are pleased to welcome you to Micromobility UK 2023!

Thursday 11th May 2023, Stoneleigh Park, Warwickshire

This is the UK’s only live, dedicated micromobility event.

Attendees will have the opportunity to hear from speakers discussing the latest data from industry and technology experts, listen to panel discussions, and have the chance to trial some of the latest micromobility solutions.

There will be opportunities for exhibitors to showcase their micromobility solutions and for networking at the event, located this year at the NAEC Stoneleigh.


  • Manufacturers in the micromobility sector, or those who are seeking to move into the micromobility sector
  • Micromobility scheme operators
  • Regional transport authorities
  • Finance representatives
  • City councils and local authorities
  • Government agencies
  • Research organisations and more



  • Inspiring presentations
  • Interactive discussions
  • Trialling areas
  • Live demonstrations
  • Exhibition stands
  • Networking opportunities


This conference is free to attend. If you are interested in speaking or exhibiting, please email

Media partner & Sponsor:

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Registration, coffee, exhibition & networking

Session 1- Welcome


Welcome from Margot James


Ministerial address (TBC)


Mark Urbanowski- WMG

WMG Micromobility overview


Anthony Ferguson -Department for Transport

Micromobility update


Richard Hill -NatWest

Funding opportunities for Micromobility


Coffee, exhibition, demos, product launches & networking

Session 2- Moving People


Beth Morley Cenex/TfWM -Moving People- Chair



Scott Thompson- Niche Vehicle Network

Innovation and Funding


Phil Ellis- Beryl

Manufacturing opportunities in the UK


Matthew Ledbury- CoMoUK

Latest insights on shared micromobility


Jerome Sewell- Rollsafe

Training for under-represented communities


Rebecca Tyson- Vialoco

Rebecca Tyson- Vialoco


Panel discussion


Lunch, exhibition, demos & networking

Session 3- Moving Cargo


Ben Hubbard, Zag -Moving Cargo chair



Bill Claire – If.Vehicles

LZEV innovation sandbox


Adam Barmby- EAV

Manufacturing in the UK



Rightsizing vehicles in subscription fleets


Jeyda Heselton-Fettle

Cargo bike servicing and maintenance


Will Vaughan and Chris Dickson- Pedicargo and PedalMe

Rider training for cargo micromobility


Panel discussion


Final remarks & thank you


Coffee, exhibition, demos & networking





Margot James grew up in Coventry and was educated at Millfield School and the London School of Economics and Political Science. Margot is Executive Chair of WMG at the University of Warwick. Margot champions the innovative scientific research with industry and education that WMG leads with government and other stakeholders. Margot also chairs the independent Climate Change Advisory board to Coventry City Council. She is also a Non-Executive Director of Provident Financial Group and Non-Executive Chair of Taso Advisory. Margot served as a Member of Parliament between 2010 and 2019 during which time she held a number of roles in government. She was Minister for Digital and the Creative Industries and prior to that Parliamentary Under-Secretary at Department for Business, Energy and Industrial Strategy.


Anthony Ferguson
Deputy Director in the Department for Transport

Anthony is a Deputy Director in the Department for Transport in charge of Traffic & Technology. This role encompasses traditional traffic management policy, involving things like the way roadworks are planned and carried out, parking regulations and the rules for traffic signs, as well as exploring the potential for data and emerging technology to improve the safety, efficiency and environmental performance of our road networks. Anthony’s team is developing the UK’s policy position on micromobility and managing national trials of e-scooters.

Philip Ellis
Co-founder and CEO of Beryl

Philip Ellis is co-founder and CEO of Beryl, a British business providing a new model and innovative technology for micromobility schemes as well as products for urban cyclists.

Phil has helped lead the business as a manufacturer of innovative consumer cycling products, to a global product and technology business supplying retail and bike share systems.

In 2019 Beryl launched their innovative bike-sharing systems and deliver services to towns and cities across the UK that include Bournemouth, Christchurch and Poole, Hereford, Hackney, Watford, Norwich and the City of London. They will shortly be launching on Staten Island in New York. In late 2020 Beryl was the UK's first provider of a multimodal micromobility scheme when they introduced e-Scooters to its existing bike share scheme of bicycles and e-Bikes.

Matthew Ledbury
Senior Policy and Advocacy Officer

Matthew Ledbury is the Senior Policy and Advocacy Officer for CoMoUK, the transport charity dedicated to the social, economic and environmental benefits of shared transport. He formerly worked in the rail sector, as senior environmental adviser for the Community of European Railway and Infrastructure Companies based in Brussels, and he has also worked as a journalist, including a period as deputy editor of Local Transport Today magazine.

Rebecca Tyson
General Manager, Vialoco
General Manager, Moov Electric

Vialoco is one of the UK’s leading distributors of micromobility products, holding exclusivity of world-renown luxury brands including Ducati, Lamborghini, Jeep and Aprilia.

Rebecca was responsible for the conception of Vialoco in 2021 and has since partnered with over 80 retailers across the UK, including Harrods, Selfridges, Currys, Decathalon and Mountain Warehouse. She launched Ducati Urban Mobility in the UK in 2021, enabling the luxury motorcycle brand to establish prominence in the UK’s e-scooter market.

As Country General Manager for Moov Electric, a prominent online retailer in the luxury micromobility sector, Rebecca is in charge of operations and commercial partnerships as well as marketing and PR.

Starting her career in events, Rebecca was the General Manager of a large-scale exhibition and conference company in the Middle East and Africa, specialising in transport, ecommerce and retail.

She is spearheading an industry campaign group prioritising the legalisation of private electric scooters in the UK and the importance of safety to protect riders, drivers and pedestrians.

Beth Morley, Mobility and Human Insight Manager:

Beth is a behaviour change specialist who is skilled in stakeholder engagement with experience working in community engagement and inclusive and equitable transition. She has an MSc in applied behaviour change and has devised and led customer and stakeholder consultation for local authorities, OEMs and industry partners. Alongside her work at Cenex Beth is currently acting Behaviour Change Lead at Transport for West Midlands. She heads up the creation of the Influencing Transport Lab, an initiative to create a centre of excellence for transport behaviour change.

Having lead on the European project on Sustainable Shared Mobility (SuSMo), Beth has a wide range of knowledge and experience working with stakeholders from across the globe on shared and micromobility. She currently sits on the steering group of InnovateUKs Micromobility ForuMM, working with local and national government alongside operators to develop and strengthen the Micromobility ecosystem in the UK.

She has contributed to several projects on gender and social inclusion and presented on gender and social inclusion at events in the US, South Africa and the UK.



  • The event is taking place at the Warwick Complex at NAEC Stoneleigh, CV8 2LH
  • Travel information to the venue can be found here:
  • Once on the site, there will be signage to the correct area
  • Parking is free at the location, with parking attendants on hand


Accommodation is available on site


If your business would like to have a stand, demonstrate or trial a vehicle, please email: indicating how your business would like to participate in the conference

-- Micromobility UK Event 2021 & 2022 Highlights --