Dyrr Ardash has been appointed as the new Director of Business Development for WMG, at the University of Warwick.

Dyrr will engage with education and research communities focusing on growing services to industry. He will lead business development across WMG, within professional education programmes and across all research areas - whether it be collaborative or industry funded opportunities. He will be engaging with a variety of customers from SMEs to large multi-nationals, within the UK and across the globe.

Dyrr is an automotive engineering graduate with more than 25 years’ experience in mobility and transportation, and a breadth of technical, commercial and strategic experience.

He started his career in powertrain development at Ford Motor Company, before joining DENSO where he developed electronic powertrain control and fuel systems for several European manufacturers. Dyrr held both Chief Engineer and senior commercial roles at Ricardo before joining WAE.

He has delivered projects globally in a variety of technical areas across products, from two-wheel mobility solutions, passenger cars, through to construction equipment and marine applications. At WAE he was responsible for strategic partnerships, collaborating closely with industry and academia, in addition to leading several de-carbonisation initiatives.

Dyrr explains: "I have long admired the impact that WMG has had on UK industry and its reach across the world. WMG capability is very relevant for the needs of today, but also the transformation of industry to one that will meet the sustainability requirements of mobility, transportation and beyond. I am very excited to be able to work with our current and potential partners to meet their sustainability goals and have a lasting impact on the world we live in.”

Professor David Greenwood, the CEO of the WMG centre High Value Manufacturing Catapult and Director for Industrial Engagement at WMG, University of Warwick, comments: “Dyrr joins WMG at an exciting time, as our primary research areas of electrification; sustainable materials; sustainable manufacturing; and sustainable transport are at the top of the agenda for government and much of industry.

“We look forward to broadening the impact of our research by working with an increasing number and type of businesses to deliver innovation into a wide range of market sectors.”

Find out more about the High Value Manufacturing Catapult centres here: https://hvm.catapult.org.uk/

To contact Dyrr about working with WMG, please email: wmgbusiness@warwick.ac.uk

You can also connect with Dyrr on LinkedIn