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WMG research featured in House of Lords report

Picture of Dr Mark ElliottResearch led by Dr Mark Elliott, Associate Professor at the Institute of Digital Healthcare at WMG, has been featured in the House of Lords National Plan for Sport and Recreation Report.

The report considers the effectiveness of current sport and recreation policies and initiatives, and the case for a national plan for sport and recreation.

Dr Elliott’s research has investigated the effectiveness of the use of incentives and rewards for exercise, using a rewards-for-exercise app called Sweatcoin. The contribution to the House of Lords report was based on the findings that people increased their daily step count by an average of nearly 20% when using the incentives platform.

Dr Mark Elliott, comments: “Our findings highlighted how digital platforms that incentivise physical activity through tracking step count recorded on smartphones can have a positive impact on people’s exercise behaviours. We were pleased to be able to contribute our findings as evidence to the House of Lords National Plan for Sport and Recreation Report.”

Read the report in full here: https://publications.parliament.uk/pa/ld5802/ldselect/ldsportrec/113/113.pdf