Skip to main content Skip to navigation

Success Story Assetbank

Show all news items

Rise in productivity expected at doughnut bakery after Made Smarter support

“The digital roadmap we produced for Planet Doughnut will help the business follow clear steps to best utilise its MRP system. We hope it helps Planet Doughnut improve its productivity and enables the business to grow even faster.”

Onur Eren, Chief Engineer, WMGLink opens in a new window

Planet DoughnutLink opens in a new window was founded by husband-and-wife Duncan and Samantha McGregor in 2017 out of their garage in Shrewsbury, selling a wide range of doughnuts, waffles, milkshakes and more.

It now has 90 employees across its bakery and nine shops, selling directly to the public and through stockists such as Tottenham Hotspur FC. However, inefficiency when it came to processes such as invoicing and daily planning began to hold it back as it grew.

Working with partners at Made Smarter West Midlands we undertook a digital roadmap and recommended that Planet Doughnut implement a bakery specific Manufacturing Resource Planning (MRP) system. The company opted for Cybake Bakery Software .

Duncan McGregorLink opens in a new window founder of Planet Doughnut said:

“Cybake ticked all the boxes for us – it not only integrates all our admin but has extra features such as recipe management which allows us to order ingredients more precisely to produce less waste. It also supports our wholesale and retail operations.”

Read more here about the project and the results here.Link opens in a new window

For more information about working with WMG's SME Group email 

Thu 25 May 2023, 08:00 | Tags: SME