“Our involvement with the Made Smarter programme gave us the confidence to move forward with one of biggest changes to the company in its 22-year history. This investment will not only allow us to improve our efficiencies but also provide us with the security to continue to grow in the future, aiding us to deliver even better products and services to our customers and ensure we remain a leader in the industry.”

Natalie Benwell, Commercial Manager, Goodflex Rubber Ltd

Warwickshire based Goodflex Rubber LtdLink opens in a new window are world renowned manufacturers of high quality, bespoke-design silicone hoses, serving a range of industries including automotive, pharmaceutical, renewable energy, and food.

Challenge

Goodflex had plans to double their turnover over the next three years but were concerned that their Factory Management System was holding them back from achieving this growth. They had been using their current bespoke ERP system since the business was started and it had evolved over time to be used for multiple areas within the business, including material resource planning, accounts, stock management, work order management, invoicing, and delivery notes.

But they needed to move to software which would enable their day-to-day operations to be more efficient, allow them to respond more quickly to their customers and futureproof their processes.

Solution

Commercial manager Natalie Benwell got in touch with the Made Smarter West Midlands programme and was introduced to WMG’s Denis PelychLink opens in a new window who quickly set about understanding the company’s specific requirements. It was clear that Goodflex needed an enhanced, futureproof, digital system to drive efficiencies and maintain control of some of their more complex product builds, but they were unsure what specific system to invest in.

Denis conducted a two-stage MRP and ERP* vendor selection process, with Made Smarter support and helped Goodflex select an ERP system that offered the capability they needed today, with a degree of futureproofing. The investment required was approximately £100k but Goodflex were able to access £20k with the help of a Made Smarter grant.

Natalie said:

“Denis understood and identified our needs better than we understood them ourselves and then successfully translated them into an RFP (Request for Proposal) that was such a true reflection of our business. His knowledge in the industry, not only opened our eyes to what was possible, but also took us down a route we never knew existed.”

Impacts

• The new system will help Goodflex increase the speed of response to their customers
• The new system will help Goodflex double their revenue to £10m in three years, with the potential to reach £15-20m in five years, whilst maintaining margins and investment
• The system will lead to a 20-30% efficiency improvement from the automation of business processes
• The company expect to see a 15-20% improvement in material supply and stock efficiencies
• Efficiencies gained through the system will lead to higher levels of profitability
• The new system provides better management information with the ability to set KPIs and have greater operational insight in order to make data driven business decisions
• The new system will also improve Goodflex’s business development strategy enabled by greater insight into costs and opportunities
• The new system has improved workplace motivation and will help to retain and develop highly skilled staff

*ERP vs MRP: What’s The Difference? – Forbes Advisor