WMG Assistant Professor of Human Factors, Roger Woodman, has been selected to join the Micromobility Research Fund set up by the Ford-owned e-scooter firm Spin.

Roger is one of only 12 academics selected to join the panel made up of experts from ten leading UK and US universities and industry. Together they will study various safety aspects of e-scooter use as well as rider behaviour, and the challenges and opportunities of the integration within a city’s road systems and existing public transport networks.

Roger Woodman explains: "Ultimately, the point of introducing e-scooter schemes is to advance our society and to bring a greater benefit to all, not just to the e-scooter riders and the service providers but to all who live in our towns and cities. Just as with many new services, this will require ongoing reflection and review from everyone, including the general public and stakeholders and the path may not always be straightforward. I’m confident that building a strong body of independent research will allow policy makers, e-scooter advocates, as well as sceptics, to advance the dialogue and put forward legislation that best supports everyone.”

Josh Johnson, Public Policy Manager at Spin, adds: “The willingness to share independent research and learnings about the adoption of e-scooters with key stakeholders has become less of a priority for operators and this needs to change. Spin is committed to improving and advancing micromobility policy frameworks globally in the markets we operate in. These studies will give everyone fresh and actionable insights. We look forward to sharing best practices with stakeholders in the UK and beyond around how to best integrate e-scooters into local transport networks while maximising safety of all road users and provide communities with a green, fun and socially-distanced way to travel.”

Safe travel behaviour will be at the centre of research topics and will build on Spin's solid research-based policy work developed in the US over the past two years.

Josh adds: “Our top priority has always been rider safety. All operators have a responsibility to their riders to not only exceed vehicle safety standards but provide a platform to educate riders on safety best practices and how to be mindful of pedestrians and other road users.”

Preparation for the first piece of research is under way in Milton Keynes. This study will explore factors that influence road-user safety including:

● Where do e-scooter users ride most often (cycle lane, roadway, pavement) and why?

● How often do safety incidents occur, and what are common factors?

● What factors or conditions (i.e. cycling infrastructure, weather, traffic volume, etc…) impact real or perceived safety of e-scooters for users and for non-users?

The study will be informed by a diverse set of data sources including qualitative and quantitative consumer survey data and on-street AI and IoT sensor data of e-scooter interactions with pedestrians, cyclists and cars captured by Vivacity Lab’s sensors that are installed in the city. The researchers will also have access to anonymised e-scooter movement data (GPS).

Vivacity’s roadside sensors employ machine learning algorithms to detect near-miss incidents and are able to analyse movement patterns of vulnerable road-users such as cyclists and pedestrians, as well as non-connected vehicles. Such data will be invaluable to assess why near-misses may happen and what could be possibly done to minimise them. All data shared by the sensors is anonymised with video feeds discarded at source, enabling safer roads without intruding on privacy.

The research may include outputs such as a mapping of “safe routes” based on riding patterns and user feedback, and recommendations on how local authorities and operators could encourage riders towards a safer use of e-scooters. Recommendations may also include infrastructure improvements or other policy changes to enhance roadway safety for all users.

Find out more about WMG’s Human Factors research here.