WMG, at the University of Warwick, is supporting Norton Motorcycles in its intention to begin developing electric motorcycles in the UK after winning significant investment through a government scheme.

The iconic British motorcycle brand has been awarded funding by Advanced Propulsion Centre (APC) 19, an initiative which aims to assist businesses in the automotive sector in advancing their low-carbon offering while helping to accelerate the UK towards a net-zero automotive future, a future that Norton fully embraces.

As demand for electric motorcycles and micro-mobility solutions grow, the project, Zero Emission Norton, will expand Norton’s ever-growing electric vehicle engineering capabilities and develop world class electric motorcycles.

To deliver this ambitious project, Norton will work with specialist project partners who have the same vision for innovation in production of world-class electric motorcycles. The team encompasses Delta Cosworth, HiSpeed Limited, Formaplex Technologies, M&I Materials, INDRA and academic partner WMG at the University of Warwick.

Each partner on the project will have a specialist part to play in project Zero Emission Norton. Delta Cosworth will design the battery pack, while HiSpeed Limited bring motor design and manufacturing skills. Formaplex Technologies have expertise in precision composites manufacturing and M&I Materials will support on applications of dielectric cooling oils. INDRA specialise in vehicle to home charging technology and WMG major on battery technology, modelling and toolchain development.

Norton will work alongside these partners to develop world-class technology and products that will enhance the UK supply chain for all the critical components in electric vehicle (EV) technology including batteries, motors, chassis, cooling oils and vehicle to home chargers.

As a result, the 30-month project is expected to create a significant number of jobs in the UK in manufacturing and R&D as well as upskilling existing staff to be capable of electric motorcycle engineering. This in turn will help address the UK skills shortfall in that space while returning the UK to the position it last enjoyed in the 60’s, as the global technology leader for motorcycles.

Andrew McGordon, Reader, Energy Applications Group at WMG, University of Warwick, said: “WMG is excited to be a partner in this project exploiting our research in battery and systems modelling to develop a zero-prototype modelling and validation methodology, including predictive smart charging and Vehicle to Grid technology. We will bring extensive electrification experience to this project having worked across many sectors already.”

Robert Hentschel, CEO Norton Motorcycles commented: “This significant funding investment is a momentous milestone for the brand as it marks the beginning of our electrification journey and fulfilling our ten-year product plan.Norton is an exemplar of modern luxury and unafraid to challenge the status quo, innovating for the future of mobility while staying true to our British heritage. It also brings into focus our desire to support the UK in its mission for a net-zero automotive future.

“Working alongside our world class partners, we’re confident that project Zero Emission Norton will eliminate the current dispute between a conventional and electric motorcycle to create EV products that riders desire – motorcycles that blends Norton’s uncompromising design DNA with racing performance, touring range and lightweight handling.”

Ian Constance, Chief Executive of the APC said: "The projects receiving today’s investment highlight the breadth of technologies needed to help the UK accelerate to net zero emissions. They’re reimagining not just vehicles, but transport in general.

"Norton are an iconic British brand with a proud history. From making motorcycles to support the second world war effort to developing the world’s first production superbike, they are now looking to the future with an electric bike that will deliver both performance and range radiating from a UK manufacturing base and strengthening highly-skilled jobs and green growth."

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For any enquiries, please contact Stephanie Staff at Performance Communications on

07798 897 692 or email norton@performancecomms.com

Website: www.nortonmotorcycles.com