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WMG People



Research Fellow


University of Warwick
T:   02476150760
W:   Publications

Research Interests

User experience; User-centred design; Human-computer interaction; Connected and Autonomous Vehicles; Electric vehicles; Customer journey mapping; Personas; Persuasive technology; Behaviour change; Energy saving.


Luis Oliveira is working for the Midlands Future Mobility (MFM) project, which is developing the environment that will play a crucial role in shaping the transport sector. MFM focus is on real-world environments to trial new vehicles, technologies, and services, where we intend to introduce the complex and unpredictable situations that cannot be achieved through simulation alone. A network of over 50 miles of roads around Coventry and Birmingham will be optimised to ensure we can gather useful data, measure public interaction, and constantly monitor the technology in action. Covering the most diverse range of roads, junctions and traffic measures in the world, it will also include the University of Warwick campus - a mini city in itself. Smart monitoring means vehicles will be connected via high-speed, high-capacity wireless infrastructure (5G) across the whole route, ensuring no loss of signal.

Previous projects include the UK Autodrive, a flagship, multi-partner project, focusing on the development of the Human Machine Interface (HMI) strategies and performing real-world trials of these technologies in low-speed autonomous vehicles. Studies look at people's experiences, usability, perceptions, trust and acceptance when interacting with autonomous vehicles.

Formerly he was involved with the CLoSeR project (Customer Loyalty and Dynamic Seat Reservation System). This project was funded by Innovate UK through their Enhancing Customer Experience in Rail competition. Partners in this project weree Cranfield University and four industry partners: Unipart Rail, TrainFX, Loyalty Prime and Great Western Railway. The project is set to deliver a step-change innovation to UK rail including improved services and enhanced user experience.

Previously he was involved in two projects: one looking into ways to promote sustainable modes of transport such as walking and cycling instead of driving. It comprised studies using social comparison of subjective well-being to motivate reflection and attitude change. One prototype of a mobile application was developed and tested in the field. The other project used smart home technology as a method to help households gain a better understanding of how their houses use energy. The objective was to empower the decision making process towards retrofit measures, with the main goal to make the house more energy efficient.

Luis finished his PhD at Loughborough University as part of the User-Centred Research Group. He developed new ways for motivating behaviour change to promote sustainable energy consumption. He applied user-centred design to investigate how technology can work as the platform for change. The concept of temporal tensions was incorporated into a persuasive mobile application and tested with a group of participants.

Luis writes on his personal weblog site Tecnologia Persuasiva (in Portuguese) about technology, user-centred design and human-computer interaction.

His Google Scholar profile can be found here:


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