With people and science in mind
We conduct scientifically rigorous, mixed-methods research to understand human interaction with technology in simulated and real-world settings, informing product design. Our primary focus is on Connected and Autonomous Vehicles, exploring both the technology and social aspects like understanding, trust, and public acceptance.
Led by Dr. Roger Woodman, the Human Factors group optimises user interaction with future mobility and related technologies, infrastructure, and policies. As experiential engineering researchers, we analyse how technologies and external behavioral influences impact individuals from concept to implementation.
Our researchers specialise in human behavior, performance analysis, and evaluations. We focus on optimising future mobility concepts by tailoring hardware, software, and societal infrastructure to enhance end-user experience and task efficiency.