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MP sets off chain reaction from Gloucestershire business

Supply Chain projectNeil Carmichael MP has joined forces with Gloucestershire l suppliers to launch a national research study at the Frocester George Inn which is playing a key role in the study

The study led by researchers from WMG at the University of Warwick is examining the importance of supply chains. The research team chose the local Inn as a core part of the study because it uses so many local suppliers and is a perfect example of the chain reaction in the supply chain that occurs within the local economy when a new business flourishes.

In addition to serving local beers, the Frocester Inn sources many local ingredients for its menu, including local Cheese, meat products from Frocester Fayre and fruit and vegetables from Bramleys Cirencester. But their recent refurbishment has also benefited many other local businesses including phone contractors and builders, a local window cleaner and linen company.

Janet Godsell is Professor of Operations and Supply Chain Strategy from WMG at the University of Warwick. She commented: “A business such as the Frocester George will help support many other businesses in its supply chain. These relationships are critical in supporting economic growth and creating jobs. Through our research we want to raise the profile of supply chain issues at board level and excite young people to consider a career in a supply chain role.”

“I’m delighted that Neil Carmichael MP understands the importance of this issue, not just in his constituency but throughout the country. His support means a great deal to the success of the study.”

The project is innovative in its design as it combines the principles of crowdsourcing, social networking and storytelling in order to both generate research data and increase public engagement and understanding as more and more people take part. Taking part involves answering a few of simple questions about your knowledge of supply chains and includes an invitation to share your mychainreaction story by explaining how you interact with supply chains. The research team hope that participants will spread the chain reaction as far across the world as possible and by doing so help to achieve the target of 1,000 respondents by the end of July.

The mychainreaction site features an engaging example of a local supply chain, bringing to life the supply chain story of Stroud based ice cream manufacturer Kate Lowe. In addition, visitors can explore the Story Map, a dynamic mosaic and digital map of all the mychainreaction stories which grows in real time as people join in. To participate simply visit and click on the Add My Story tab.

The project will also feature a response to the project themes and emerging stories by local artists and/arts organisations, who will be invited to respond to an open call for commissions administered via Warwick Creative Exchange ( Their work will be showcased at the Global Supply Chain debate to be hosted at the International Digital Laboratory when the project ends at the University of Warwick in November 2015




For further information about the study and to take part visit and download the Participant Information Leaflet. Alternatively contact Professor Janet Godsell at


Notes for Editors

  • The study is led by Professor Janet Godsell and is undertaken in collaboration with Ruth Leary, Principal Teaching Fellow, from the Centre for Cultural Policy Studies at Warwick. It is being funded through the University of Warwick ESRC Impact Acceleration scheme and has been reviewed and given favourable opinion by the University of Warwick’s Biomedical and Scientific Research Ethics Committee (BSREC): REGO-2015-1473.
  • The University of Warwick is one of the UK’s leading research universities. It is consistently ranked in the top 10 of all the University league tables produced by UK national newspapers, and is ranked 7th among the UK's 100 universities for quality of research

  • WMG was founded by Professor Lord Bhattacharyya in 1980 to help reinvigorate UK manufacturing. From its inception, WMG’s mission has been to improve the competitiveness of organisations through the application of value adding innovation, new technologies and skills deployment, bringing academic rigour to industrial and organisational practice.

Today we are one of the world’s leading research and education groups, with over 500 people working across six buildings on the Warwick campus plus collaborative centres in ten countries. We have an annual programme of £180m which includes industrial and in-kind support.

An academic department of the University of Warwick, we are at the forefront of innovative technology, leading major multi-partner projects to create and develop exciting new products, services and processes that can lead to major breakthroughs and be of huge benefit to organisations. These projects have seen us impact a wide range of sectors including automotive, aerospace and defence, digital, construction, energy and utilities, finance, food and drink, healthcare, IT, pharmaceutical, and rail.


For further information please contact:


Lisa Barwick, Head of Marketing and Communications,

WMG, University of Warwick
Tel: 024 76 524721 or 07824 540845


Peter Dunn, Director of Press and Policy,

University of Warwick

Tel UK: 024 76523708 office 07767 655860 mobile

Tel Overseas: +44 (0)24 76523708 office +44 (0)7767 655860 mobile/cell




Further information:

Lisa Barwick, Head of Marketing and Communications,

WMG, Tel: 024 76 524721 or 07824 540845 Email:


Peter Dunn, Director of Press and Policy,

Tel UK: 024 76523708 office 07767 655860 mobile