Explore our e-Business Management taught Master's degree.

P-H1S4

MSc

Full-time: 1 year

3 October 2022

WMG (Warwick Manufacturing Group)

University of Warwick

Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that business profitability, optimised communication, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Digital and Data Science; e-Commerce and Digital Analytics; Digital Marketing; and Digital Consultancy and Entrepreneurship.

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis. 

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

This course has two components – a taught component accounting for two-thirds of your time and effort, and a research component (dissertation) each accounting for one-third. 

For the taught component, we blend lectures with seminars, syndicate exercises, simulations, and case studies. Each module is delivered intensively over one full week or two half weeks, and classes are deliberately kept small to encourage interaction. Larger scale lectures are delivered for some modules and are backed up by seminar and syndicate activities. 

Our module leaders have extensive industry experience. Guest speakers from industry also contribute regularly, bringing real-world insight into your learning experience.

Overall this course can accommodate up to 200 students, divided into smaller teaching classes for the specialisms.

Our courses are modular in structure, with modules generally being taught in intensive one-week blocks from Monday to Friday, 9.00am - 6.00pm. Some modules will be taught over two half weeks or more, and occasionally you may be required to attend weekend sessions.

In addition to the taught component, you will have online pre-module preparation, and a substantial Post Module Assignment (PMA) following each module.

Each module accounts for 150 hours of learning time, divided between pre-work, in-module time, and post module assessment.

At the end of each module, you will be given a Post Module Assignment (PMA) based on the learning objectives of that module. This is a piece of assessed written work which should take around 110 hours to complete. Most modules also have some in-module assessed work. 

For the research component, each student undertakes a major individual project, which will develop your research and analytical skills and enable you to specialise. This project accounts for 33% of your overall credits and is submitted in the form of a dissertation of approximately 20,000 words.

Reading lists

Most departments have reading lists available through Warwick Library. If you would like to view reading lists for the current cohort of students you can visit our Warwick Library web page.

Your timetable

Your personalised timetable will be complete when you are registered for all modules, compulsory and optional, and you have been allocated to your lectures, seminars and other small group classes. Your compulsory modules will be registered for you and you will be able to choose your optional modules when you join us.

2:i undergraduate degree (or equivalent) in an IT, media, communications, business, data, science or technology related discipline.

Candidates with a UK 2:ii (or equivalent) may be accepted upon demonstration of relevant professional experience.

• Band A
• IELTS overall score of 6.5, minimum component scores not below 6.0

Candidates with professional experience should include their CV with their application.

The following topics are covered in each e-Business Management specialism:

Digital and Data Science specialism

• e-Business Fundamentals
• Enterprise e-Commerce Solutions
• Cloud Native Computing
• Big Data Technology and Visualisation
• Data Engineering with Python
• Artificial Intelligence and Machine Learning
• Digital and Data Science Consultancy
• Study, Professional and Analytical Skills

e-Commerce and Digital Analytics specialism

• e-Business Fundamentals
• Enterprise e-Commerce Solutions
• Digital Development with Python
• Customer Experience and Consumer Insight
• Big Data, Analytics and Optimisation
• Agile Project Management and Consultancy
• Supply Chain Integration and Finance
• Study, Professional and Analytical Skills

Digital Marketing specialism

• e-Business Fundamentals
• Digital Marketing Strategy and Management
• e-Customer Relationship Management
• Creating a Digital Brand
• Big Data and Marketing Technology
• Digital Retail Strategy
• Digital Marketing Campaigns
• Study, Professional and Analytical Skills

Digital Consultancy and Entrepreneurship specialism

• e-Business Fundamentals
• Digital Consultancy
• Digital Entrepreneurship and Financing
• Digital Retail Strategy
• Emerging Technologies for Business
• Digital Marketing Strategy and Management
• Supply Chain Integration and Finance
• Study, Professional and Analytical Skills

Read the module descriptions for this course on WMG's website.

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